We’ve looked at some of Zoho’s solutions in the past. The brand boasts a strong suite of tools—from Zoho Forms, a Zapier-inspired workflow program. There’s ZohoBooks, which has proven to be an effective contender in the realm of accounting and bookkeeping. And now, we’re looking at Zoho PageSense, an optimization tool that aims to help you track things like visitor patterns, behavior, and other key components of the lead gen process.
The marketing tool landscape is super dense in this day and age. All boast really high-level websites, loaded with great content, expensive tools, and tons of best practices.
With that in mind, we’ll look at Zoho PageSense in the context of its ability to help marketing pros, small businesses, and big-time conglomerates boost their results and set up a solid sales funnel.
What is Zoho PageSense?
Zoho Sites is a website builder that comes equipped with a range of data management tools. It can work as a standalone tool—used for gaining insights into your own website—as well as an add-on to your existing lineup of Zoho Tools.
It’s also a brand new tool. The latest Zoho offering was introduced back in January 2018. According to the website, Zoho PageSense is built to help you understand how visitors interact with your website. Those insights serve as a basis for better decision making that will bring better conversion rates.
Zoho PageSense is part of the Zoho One suite of tools. So, it has the benefit of connecting with all other Zoho tools. It also connects to marketing tools like Google Analytics and Google Search Console, KISSMetrics, and more.
Right off the bat, we found that customer reviews of Zoho Page sense suggested the platform was very easy to use, much like the brand’s other offerings. However, some features were a little clunky and weren’t as well-designed as they could be.
Another benefit of Zoho PageSense is, the tool plays nice with other marketing tools. Thus far, Zoho PageSense works with the other tools in the Zoho Suite, which includes Zoho Sites, Forms, and more. Additionally, you can connect your Google AdWords account, KISSMetrics, Clicky, and Mixpanel.
Great for those Who Can’t Code
Zoho PageSense is super easy to use. You’ll need some marketing know-how to pick apart reports and make data-driven decisions, but there’s no major learning curve. According to ConversionXL founder, Peep Laja, the tool was really easy to use. The marketing influencer noted that he was able to set up an experiment right off the bat with little need for training or set-up time.
Measure Your Website’s Key Metrics
Zoho refers to your key metrics as your site’s “vital stats.” These include goals that look at website performance based on links clicked, revenue, page views, time spent on page, engagements, and more.
It’s important to remember that a site’s success doesn’t just take traffic into account. It’s about the full picture. Here, you’ll be able to break down your site by the goal and see where you need to focus your efforts.
Heat maps work as a means of seeing what your website visitors are doing.
Where visitors choose to scroll and click on your site can actually be pretty revealing. Zoho’s heat map will create reports based on how many clicks each part of your website receives, as well as how far down the page most people scroll.
You can leverage this information by placing the most important information in the places where customers are most likely to click or hover.
Beyond that, the tool comes with advanced segmentation, so you can evaluate this data based on different demographics and see how they compare. Breaking down habits by customer type means you can use data to inform how you set up different landing pages that speak to a different group or goal.
Test website changes without actually undoing your site for real. If there’s an alternate variation of your website you’re looking to test out, you can enter the platform’s intuitive form editor.
What’s great about the A/B testing feature is, you don’t need to be all that tech-savvy to use it. Play around with your messaging, colors, the CTA placement.
The funnel analysis provides a look at where visitors drop off of your website as they move through the progression of pages. From there, you can use the heat maps feature to view visitor patterns on pages with low engagement. Compare patterns between high performing pages and low performing pages.
Chrome extension allows users to build A/B tests and create heat maps from any website without accessing the Zoho PageSense portal. The cool thing about the chrome extension is, you can compare your results to your competitors’ making this a good competitive analysis tool for marketers.
Split URL Test
Where the A/B testing feature focused more on split testing small changes like CTA placement or color, split URL testing is for bigger changes. Here, you can test to or more different versions of a website with different URLs to see which one performs better.
Single Page Application Support
Single page applications—or SPAs are apps that work in a browser. Examples include Gmail and Facebook. SPAs do not require refreshing for new content to appear. If you have an SPA, you can still use Zoho PageSense and still get the data needed to make the most out of your website.
PageSense brings your usual analytics dashboard onto the platform. You can compare variations based on several metrics and see how each test performed over time. Additionally, advanced segmentation can be applied to reports, so you can view performance by visitor type.
These insights make it so easy to understand some of the intangibles involved with connecting with your audience. Reports allow you to view habits and make changes—and track your efforts over time.
Zoho PageSense lets you bring team members into the fold. Share your experiments and reports with your team to speed up the decision-making process.
You can also set role-based controls, so only the right people are granted total access to the platform—but could still view reports or versions to share feedback. While there isn’t much sensitive information included in this program, the controls make more sense if you’re an agency or freelancer who wants to share some information with clients without giving them access to your account.
The forecasting feature applies to A/B tests. The idea is, the tool can make predictions based on user patterns before the test is completed. The idea here is, you’ll be able to make your own predictions–and perhaps make better decisions from the start next time you create a new web page.
Each Zoho PageSense account comes with a 30-day trial, so you can take it for a test drive before committing full force. During the time, users can create up to three projects, track up to 5000 visitors and use all of the features included in the software.
From there, paid plans start at $29 a month. Zoho bases pricing on the number of visitors your site receives on a monthly basis—as they need to keep track of more data the more people pass through your site.
The $29 supports up to 10,000 visitors per month, increasing when you get more traffic. So, if traffic fluctuates, pricing reflects those changes. That said, it’s unclear how much the price goes up and what the thresholds are for huge bumps in traffic.
Zoho’s on-site resources are awesome. They dive in and let you know how, exactly, their tools work. The site comes with a long list of digital content that will explain each feature, the pricing structure, and so on.
However, they are not known for their live person customer support. We’ve mentioned this issue in reviews of other Zoho products, like Zoho Expense.
We also found that several customers were unhappy with the company’s ability to answer phone calls or return messages. One person we found on Capterra mentioned that the company did not return a message about a product issue for an entire month.
That said, where they fail in a traditional customer service sense, they make up for in self-service options. Teach a marketer to fish, apparently. Here’s a quick rundown on the Zoho PageSense resources available:
Here, you’ll get in-depth knowledge on how to create tests, analyze results, and set up heat maps. This resource is probably your best bet for getting started. We liked how they divided each tool into its own category and provided a walkthrough that takes you from set-up to more advanced functions—complete with screenshots.
Finally, the FAQ is somewhat helpful, too. It’s not super comprehensive, but you’ll be able to learn more about payment methods and some of the common issues customers have run into during an experiment.
Zoho PageSense is still in its early stages, so we’ll let this one go, but the webinars tab isn’t populated with content. They have one recorded session, however, that provides a walkthrough that looks at A/B testing, split URL tests, and upcoming features, so it may be worth a watch.
Zoho breaks down their blog into different sections, so PageSense is separated out from ZohoBooks or Forms. So, it’s easy for customers to sort through the information and actually learn about the tool they’re using.
The blog kicks off with a rundown of all of the key features you’ll get with Zoho PageSense—the heat map, integrations, A/B testing, form editor, and more.
Other posts exist to inform users why conversion rate optimization is so important, and how to get started with the process. All are short reads—about three to five minutes a piece—and they’re pretty helpful.
Is Zoho PageSense Worth a Try?
Zoho PageSense is an easy-to-use software solution that promises to help you get more out of your website. We were pretty impressed with all of the features you’ll get for just $29 a month.
The insights are invaluable. Learn where the bulk of your users are coming from and see how many of those visitors are taking the desired action on-page.
You can test which parts of your site generate the most clicks. Additionally, you can view which parts of the site generate the most attention, compared to the sections experiencing visitor neglect.
What really makes this a useful software is that you don’t need to code. The drag and drop feature is super easy. So, you’ll spend less time setting up A/B tests and more time learning from insights.
You can also customize your reports and filter the data so it only shows what is relevant to you. Finally, you can collaborate with your coworkers and track visitor engagement from the dashboard.
Overall, there’s nothing missing from Zoho PageSense, so it’s a great tool for website owners seeking an affordable optimization solution.
Again, where Zoho falls short is in the support. They’re clearly keeping costs down by paring down live support, which has left some users frustrated. That said, you probably won’t need to call or email too much. The tool is very easy and you can learn the ropes without speaking to another human.