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Full Shopify Shopping Cart Software Review – All You Need to Know About Shopify

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Shopify
Shopify

What is Shopify?

When you say e-commerce, Shopify is right up there in terms of recall. The online shopping solution provides a platform for entrepreneurs, small businesses, and large enterprises to build their online store and manage it effectively.

The online solution is trusted by more than 120,000 worldwide so you know you are in good company. Unlike some of the e-commerce platforms out there, what makes Shopify stand out is its SEO and online marketing tools that help your business increase your digital footprint. This is especially helpful for entrepreneurs who are just starting out their business and have no way of reaching out to their target customers.

It integrates with all social media channels such as Facebook, Instagram, Pinterest, Tumbler, LinkedIn, and Twitter. Your customers don’t have to leave their accounts when they want to deal with your shop.

But Shopify is not just online. There are tools that will support your business even if you are selling offline. You can manage your inventory, for instance, and organize your times by size, category, and popularity. However, where the platform really shines is online because it makes things easier for your consumers to buy an item from you. With the shopping cart, you can also instantly follow-up on your customers because you will be alerted when they fail to complete the purchase transaction.

The vendor also has a world-class technical support team who can help you 24/7 so you can call up the hotline at 2 a.m. and have the peace of mind that someone on the other line can provide you the answers you need.

Shopify Benefits

Branding your own store

You can take all the tools and solutions offered by Shopify and brand them as your own. You don’t even credit the app for it. It’s alright, the vendor won’t take it personally. This is actually an add-on value of dealing with Shopify because it rolls out multiple templates that you can customize to fit your corporate colors, logos, and theme. In fact, you have over 100 themes to choose from and you will likely find to your liking.

You can develop a profile of your customers

Every time they log in to your website, their online behavior is tracked and mapped out. You will know what product they click on and which pages they linger for long periods. The customer insights will provide you with a unique glimpse into the mindset of your consumers. You can then suggest other products based on the item they clicked. Hopefully, you will increase your revenues this way.

Shopify

The app is geared for mobile commerce

Mobile commerce is the way to go when you are talking about the future of online stores. For instance, in 2017, more than 3 in 10 transactions were done through the smartphone or the tablet. By 2021, the number is seen to balloon to 54% of the total accumulated sales. Why isn’t it higher? Apparently, vendors have not made apps that would make shopping online via their mobile devices convenient. The whole industry would explode if this gap is addressed.

Allows you to save warehouse space

Shopify is compatible with third-party apps like InventorySource, eCommHub, and Ordoro, which will allow you to expand to dropshipping. This will enable you to save warehouse space and just become an intermediary between the supplier and the buyer. Unlike the traditional online store, you don’t keep the inventory in your store or your shop. You take the order from the end consumer and then source out the supplier to fill the order.

PROS

  • Easy setup of your online store
  • You can immediately go live after the setup
  • All the features and the CMS are intuitive so the learning curve is not that high
  • It’s compatible with Android and iOS
  • It integrates seamlessly with most business apps
  • You can easily display your products and receive orders from the customers
  • The innovative shopping cart feature is very easy to use
  • The hundreds of templates make it easy to find the theme that is ideal for your shop
  • The technical support is excellent

CONS

  • Inventory management leaves much to be desired
  • You can’t migrate to another host if that’s a plan in the future
  • If your operations are very complex, it takes time to configure the software’s tools
  • The transaction fees can be an issue for some merchants

Shopify Features

There are too many features of Shopify so going over each one of them will take up most of your time. However, we are going to highlight some of them so you get an idea of what you are getting yourself into when you download the app for your service.

STOREFRONT

  1. You have a dedicated expert who will walk you through the application of Shopify’s tools to optimize your business. You can customize your online store and build it from the ground up.
  2. The app provides a platform where you can start blogging and connecting with your customers. You can create community forums and encourage your loyal patrons to contribute their opinions and feedback. You can moderate all the comments with a simple tool.
  3. For those who know how to code, you get full access to the CSS and the HTML so you can really customize the software to your advantage.
  4. The CMS will give you full control over operations. You also have the option of using your domain name or using Shopify’s.

SEO AND ONLINE MARKETING

  1. If you want to succeed in your e-commerce business, there’s no way around online marketing. You need to get your name out there, especially with the stiff competition. The Shopify supports SEO tools like H1, meta tags, etc.
  2. The email marketing component will also allow you to launch your own direct mail marketing campaign. In the era of social media, you might think that direct mail marketing is dead. However, the statistics prove this assumption to be false. In fact, 7 in 10 people feel that direct mail marketing has more impact compared to other methods. More than 9 in 10 Millennials are also swayed to making a purchase through direct mail.
  3. It integrates with Facebook. This means that the customer doesn’t need to log out of the social media site to make a purchase from your site. They can do so right on Facebook itself.
  4. Using your admin panel, you can create discounts, loyalty bonuses, early bird promos, or holiday offers. This will allow you to gain more customer traction and reward loyal patrons, as well. You don’t need a technical background to do this so that’s very convenient.

Shopify

STORE MANAGEMENT

  1. You can easily manage your online store with the menu of tools of the app. With mobile capability, you can use your smartphone to be always connected with your store. You can update the inventory, fill the orders, and manage complaints.
  2. You can automate emails so you don’t have to check your inbox every time. Manually clicking on your emails can be time-consuming. When a customer buys an item, for instance, they get a message on their inbox thanking them for their business.
  3. You can fulfill orders with just a click. The simple process will be appreciated, especially if you are dealing with bulk orders every day.
  4. You can group your customers according to their location, preferences, and transaction history. This makes it easier to target them when you have upcoming promos or new items.

SHOPPING CART

  1. You will get an SSL certificate at no cost. This ensures that all your transactions are covered by a layer of security. The last thing you want is for the private information of your clients ending up on the Internet.
  2. Do you know how much is the going rates for the courier services? You need to know these things so you can choose the best one that would provide the best value for your customers. Shopify has just the tool that will automatically give you the going shipping rates from major logistics companies.
  3. The shipping rates are very flexible so you are bound to find one that meets your needs.
  4. You can recover abandoned carts easily. The app will immediately send an email to the prospective buyer to follow-up on the reasons for the change of mind. They will get a link of the product they clicked to urge them to complete the transaction.
  5. You can essentially become a global company because of the multi-language function of the software. There are over 50 languages that can be triggered to ensure all bases are covered.

Shopify

Pricing

There are three main tiers for the Shopify subscription plans. You have Basic, Shopify, and Advanced Shopify. We’re going to discuss them at length below:

BASIC

This plan will give you all the necessary tools to start your new business. The transaction fee is at a fixed 2.0%. It starts at just $13 a month, which already has the following inclusions.

  • 2 staff accounts
  • Online store
  • E-commerce website
  • Blog
  • Abandoned cart recovery
  • SSL certificate
  • Unlimited products
  • 24/7 support
  • Sales Channels
  • Manual Order creation
  • Discount codes

SHOPIFY

You will get all the basic tools, as well as a few extra, to support your growing business. The transaction fee is 1.0%. It starts at $54 per month and among the features are:

  • 5 staff accounts
  • Online store
  • E-commerce website
  • Blog
  • Abandoned cart recovery
  • SSL certificate
  • Unlimited products
  • 24/7 support
  • Sales Channels
  • Gift cards
  • Professional reports
  • Manual Order creation
  • Discount codes

Shopify

ADVANCED SHOPIFY

The advanced tools in this subscription plans are ideal to support your goal of scaling your business. It starts at $107 per month. The transaction fee is 0.5%, and among the features are:

  • 15 staff accounts
  • Online store
  • E-commerce website
  • Blog
  • Abandoned cart recovery
  • SSL certificate
  • Unlimited products
  • 24/7 support
  • Sales Channels
  • Gift cards
  • Advanced reports
  • Professional reports
  • Manual Order creation
  • Discount codes
  • Shipping rates calculator

For all online credit card rates, you pay:

  • 4 percent in addition to a fixed rate of 30 cents for domestic transactions
  • 3 percent in addition to a fixed rate of 30 cents for international transactions

For in-person rates, you pay a fixed rate of 4 percent for both international and domestic cards.

There’s no setup fee if you integrate the app into your business. You can also try out the free trial, which lasts for two weeks. In this way, you can get acquainted with all the features and tools, and then decide if they are right for your business. Only then can you upgrade to the paid version. The trial doesn’t need your credit card information by the way.

Shopify

Technical Support

 Supported Devices

  • Windows
  • Mac
  • Android
  • iPhone/iPad
  • Web-based

Supported Language

  • English

Pricing Model

  • Monthly payment

The software is designed to be fully scalable. You may start as a freelancer and get the needed tools to start your business. You may grow into a small business or a mid-sized business later on and Shopify would be there to grow with you. For large e-commerce enterprises, Shopify also has the solution to fit their needs.

Support Details

The vendor has 24/7 support for both email and phone. This is crucial since your business doesn’t sleep. That’s the value of having an online store because you can extend your business hours past the standard 8 a.m. to 5 p.m. You also want your technical support to pick up the phone when you call.

Most of the features of Shopify are quite intuitive and you can figure out how they work on your own. Nevertheless, it’s nice that there’s Live Support where you can talk to an expert on the other line via video call and field in your questions.