What is Salesforce Social Studio?
Salesforce Social Studio is a Salesforce produce that is found under their marketing umbrella. Social Studio is designed to help you administer social marketing strategies effectively to help you increase your online communications. Helping businesses like your own to tap into the power that can be found on social media networks, you will be able to increase your customer service and sales potential beyond physical communication. You will have the ability to manage all your social media marketing, online communications and automatically forward important information to the right department within your organization.
Social Studio is a Salesforce produce, it was founded in 2000 in the United States and since has taken the world by storm offering a huge tool set to help you in your business processes. Organizations like Adidas, Kone, US Bank, AWS and Farmers Insurance are already using this powerful social marketing tool. Designed to help you maintain relationships with your customers and use marketing tactics you might not already know about; Salesforce Social Studio will be the hub of all your online communications.
Salesforce Social Studio will help you harness social conversations that will help your organization to listen, publish, engage and analyze all online communications on a personal level. Overall, you will improve your social marketing and gain better returns as an organization. The system is priced specifically with a solution that will suit your needs and offer you nothing but powerful features to accomplish even the most mundane tasks.
Benefits of Salesforce Social Studio:
Social Studio comes complete with a wide range of benefits that you can take advantage of when it comes to your social marketing strategies and online communications. Before making the leap into the Salesforce family, you should first find out what makes this software so beneficial for your organization. Have a look at this brief list of provided benefits.
- There are a variety of personalization options that you will be able to make use of to promote your brand by your desired look and feel.
- You will have access to a large range of customization options that will allow you to design the dashboard to look and feel how you want it to at the benefit of your organization.
- Social Studio is user friendly and provides you with a sleek and modern dashboard that is easy to navigate. From high level IT skills to none at all, anyone can use this software.
- You can create robust and high-quality marketing campaigns to be executed digitally. It will never look like you skimped on marketing.
- Salesforce Social Studio unlocks your potential to help you reach higher social marketing standards that go beyond social media channels.
- Implementation is fairly easy. Providing you with a lot of out of box functionalities that you will find helpful and can use immediately.
- Salesforce offers you a ton of resources to help you on your path. Learn what others are doing and find out how you too can do the same things or better.
- You will save time, effort and money through the use of this software as it will improve online communications and strengthen your social marketing campaigns without taking up a lot of time.
- There is a mobile app you can use if you need to tweak or create marketing campaigns while on the go. You can even monitor social conversations through the app.
- You have the option to view a free demo of the product before making any purchasing decisions.
Features of Salesforce Social Studio:
Along with providing you tons of benefits, Social Studio is also filled with powerful and robust features that will make creating social marketing strategies a breeze. Furthermore, you can improve upon your online communications to go beyond inquiries or complaints and turn customers into long term associates. Have a look at some of the features that are provided to you by Salesforce Social Studio.
Have a look at what people are saying about your organization.
Through the ability to analyze conversations that are taking place anywhere on social networks, you will have access to what people are thinking about your organization. Gather audience intelligence throughout your social marketing campaigns using the reporting function that is tied to your social media accounts. Create topic profiles to help you stay ahead of the competition through trend analysis.
Gain valuable insights from real life discussions that are taking place. You can drill down past the surface to catch every comment placed on your social media posts. Listen to your organization to be mentioned across a band of networks and use this to drive your social marketing endeavors forward. Monitor what audiences are saying about topics that mean something to you. Use the machine-learning sentiment to analyze and gain information including through image analysis.
Be connected to your social posts and manage your online communications in one place.
You will be able to respond to social posts, view and manage your community as well as provide customer support from one streamlined location. Deploy only one platform for all your social media engagement across every aspect of your organization. Furthermore, managing the access users have to these roles. Assign teams to handle online communications across all your business departments.
Using machine learning, prioritized posts and gauge brand sentiment, you can automatically route customer conversations to the appropriate department. Send them to marketing, sales or service depending on what is being said. Moreover, you can route your social posts to your CRM in order to have a complete customer picture across all channels. Finally, provide customer service through your social networks by being able to monitor and open service cases based on what is being said and on popular feedback.
Manage your social marketing strategies from an organized singular platform.
Create and offer approval of all your marketing strategies across all your social channels. Manage content across your various internal teams securely. You will be able to manage your entire organization’s social presence across all teams from this platform. Using Social Studio, you can create workspaces and accesses that are based on role, group or team to ensure that your brand is effectively represented throughout your social networks.
Draft, collaborate, review and schedule all your approved content in order to get your social marketing on the way. You can access stock photos and even topics that are trending right from your desktop or mobile app. Furthermore, you can analyze the performance of your teams through intelligent reporting that provides you with a real-time snapshot of all that is going on. Use this information to improve upon your social marketing campaigns. Grow your reach beyond what you thought capable using a high-performing boost on all your social media posts. Using the built-in social advertising you can reach new customers and new markets.
Use the Marketing Command Center to help you gain actionable insights into your social marketing.
Have a live display of your social and marketing efforts through the command center. You will be able to track customer interactions and campaign results as they unfold. Furthermore, track your brand health to ensure that the highest quality is being delivered. Depict what your customers are saying in real-time to stay on top of any issues.
Through comprehensive multinetwork views, you can build customer relationships by responding to comments directly. Conduct in-depth explorations of all social marketing campaigns to see what is being responded too most. Moreover, you can highlight the voice of your customers by keeping a close eye on conversations and responding so that they know they matter. Based on region, post or popularity, you can gather information that is critical to you. Moreover, have an overview of all your products, events and even your campaigns that you can share throughout your entire organization.
Pricing Details of Salesforce Social Studio:
There is no free trial that is offered to you unfortunately. However, you can view a live demo in order to see how it works and to give you an idea if it would be a good fit for you.
The pricing plans of Social Studio is highly tailored in order to meet your current and future needs. Therefore, there is no one price fits all model with Salesforce Social Studio. Instead, they will require some information about your organization, what your social marketing plans are and what you want to improve upon when it comes to online communications. With that information, Social Studio will then tailor a plan to meet your needs.
If you want to know what it would cost your organization, you need to contact the vendor to get your no-obligation quote so that they can tell you what they have to offer.
Technical Details of Salesforce Social Studio:
Deployment is done through the cloud so that Social Studio is suitable for any of your organizational devices, including mobile devices. Best used on Windows and Mac operating systems. If you have Linux devices, you can use the web-based version as long as you are connected to the internet.
Furthermore, there is a mobile app that was designed specifically for iOS devices and Android devices. You can find the app in the Play Store for Android and the iTunes store for iOS.
Supported Languages are: English, Spanish, French, Italian, Dutch, Portuguese, Chinese, Russian, Japanese, German and Swedish.
Support Details of Social Studio:
You are counting on Salesforce Social Studio to handle your online communications and your social marketing plans. Therefore, you need to be sure that if something goes wrong, Salesforce will help you out as soon as possible. It is important that the software you choose for your social media monitoring is going to be one that is backed by the organization that provides it. Here are the two support options you get if you go with Social Studio.
Email: Provided to you is a dedicated email address that you can use to send emails directly to the specialists who handle all issues. They will respond with answers to your questions or solution to your technical or user issues. You can expect a response within 24 hours of submitting an inquiry.
Phone: There is a dedicated toll-free North American number that you can call to speak to a live representative. All representatives are trained to handle your inquires and technical issues. Furthermore, they will help you decipher any parts of the software you are struggling to understand.
Salesforce has been a popular name mentioned throughout a large range of software types. Even if you never used Salesforce before, chances are you have heard of them. The goal at Salesforce is to provide you with with a software type for all your business processes that will help your organization become more efficient. They have done this by creating Social Studio for your social marketing and online communications. Along with all the other Salesforce products, it is highly intuitive and customizable to suit your specific organizational needs.
Featuring a large range of robust tools that will enable you to strengthen your social marketing strategies and enhance your online communication, Salesforce Social Studio is a complete package. You will be able to save yourself and your teams time and effort as their unified process for social media management is fully automated. You will have more time to focus on critical tasks without having to spend countless hours scrolling through your social media markets.
As always, before choosing software that handles all your social marketing and online communications, do your own homework. Listen to those who had gone before you and used Social Studio to see what they say about it. Furthermore, find out what the experts think. Use this information to help you come to a decision for your organizational social media monitoring.