What is Mailigen?
Mailigen an email marketing provider based in New York started by tech experts Janis Rose and Arturs Bernovskis in 2010. The goal of the company is to provide cost-efficient yet simple business solutions for micro to medium enterprises.
This cloud-based software is fit for small to medium-sized businesses. Using email marketing, Mailigen uses a multi-faceted platform that leverages on email marketing, e-commerce, banking, social media, and advertising to name a few.
With Mailigen, you’ll enjoy features such as email list segmentation and automation, analytics from campaigns you created, online surveys, pre-made templates, and sign-up form builders.
These features help you determine the momentum of your business by taking advantage of the opportunities presented by data coming from your campaigns. If you need to launch a new product or service, you can easily promote it to new and existing clients using email automation.
It makes it easier for your customers to see your products by integrating social media with third-party arrangements like Shopify. After creating a message advertising your latest product, you can easily send this using Mailigen to your email contacts and even shoot this through Facebook, Instagram, and Twitter. Mailigen also features text messaging and online survey integrations.
Simplified Email Creation
There are other alternative email service provides that get a bit technical when it comes to creating customized emails. With Mailigen, you get fewer templates with easier to use tools.
You can choose from 5 layouts with 130 templates. If you’re not familiar with using HTML codes, you can choose from pre-selected templates and write away.
If you’re using Mailigen for your email marketing and advertising, customers and visitors can easily see the content using their mobile devices.
Mailigen also provides a maximum of 10MB image storage for free. But should you wish to add more, you can add more for an additional cost at a monthly rate.
Businesses can easily send through campaigns through email automation from existing lists. Create a polished and professional newsletter that gives your business a leg up from your competition and gives in a distinct ‘human’ element where clients feel they are not talking to a robot.
Create faster and better business transactions using Mailigen’s automation feature.
This is particularly appealing for start-ups who want to get the ‘feel’ of the market before jumping in for a full-on business. Instead of hiring multiple personnel to do this task, Mailigen provides you with data that coming from clientele feedback and does the sorting automatically. From here, you can create targeted messages with the right products that will highly appeal to this segmented market in your list.
With Automation, it keeps your business ahead of the game by allowing you to target specific clients in your list with the right products.
Integrations and APIs
Do multiple tasks all in one platform using Mailigen. Easy to integrate APIs will help you leverage on third-party segments to boost visibility and coverage.
Most of the businesses nowadays are using integration to maximize gains in less time. APIs will let you conveniently use other applications along with Mailigen.
Furthermore, you can also add other essential tools to help customers navigate from purchases to get connecting with your brand online using social media.
You can further enhance your use of Mailigen with its Online Survey feature. Using a customized web-form, you can get data from clients and visitors coming to your website.
You can also keep up with the market and trends using Mailigen’s online survey feature. Using real-time analytics, you can create quicker and better solutions for your customers.
This feature is specially created for those who needed help creating and cultivating their clientele list.
Mailigen offers special services for businesses to generate better customer loyalty and revenues. You can take advantage of outsourcing email content using email campaign management.
If you’re unsure about your current email content, you can have it audited by Mailigen and get recommendations to get a better output. From here, you’ll be able to get better outputs with faster results from the campaigns created.
Build an Email List using Web Forms
If you’re starting and want to grow your clientele base, Mailigen gets you building your list easily. You can customize your web forms according to your brand.
Intelligent Email Builder
Along with its email marketing feature is the Intelligent Email Builder. Users can create professionally done emails using content blocks from Mailigen’s platform. It’s user-friendly and it makes creating emails enjoyable.
Real-Time Email Analytics
Users can easily get real-time analytics from your campaigns in Mailigen. Any business would be able to react quickly to changes in trends and get results from campaigns fast.
Subject Line Advisor
Send compelling emails using the Subject Line Advisor. Users will be able to find the best lines to capture attention and get more click-throughs.
If you’re not sure whether Email A will get better clicks than Email B, you can use Mailgen’s A/B testing feature. This will help you send various content and test which email will get a better response. With real-time data analytics, users will be able to get results quickly and create solutions to take advantage of the momentum.
Subscriber List Management
Instead of blindly sending through emails to EVERY client in your list, the Subscriber List Management feature will help you sort out clients by segments.
With this, you can get better conversion rates by sending the right content to the right people in your list. The Subscriber List Management feature enables users to find customers the right products that fit their needs.
Social Media Integration
Planning to launch a new service? Or is it a new product to help solve a dilemma that some of the people in your network are experiencing? Do you have any valuable information that your followers might benefit from?
Mailigen will not only help you create quality and professionally done email content but also get social for your business. Integrate all your social media accounts with your campaigns and see which ones in your network are likely to lock-in for the next product launch.
Visual HTML Code Editor
Savvy tech entrepreneurs can take advantage of this feature from Mailigen. For the experienced coder, users will have the freedom to create templates from scratch and create their own email templates in real-time.
Create HTML codes and have it embedded in your website or social media where people can get updates from you.
Not only is this a cost-efficient feature but it also saves you time from responding hordes of emails in one go. Your clients will want to get valuable information from your business. Using surveys, automatic trigger response tools, and segmentation, you’ll be able to send through the right messages without sounding passive about what your clients want.
Dynamic Email Content
Do away with personalized email templates for your clients. A personalized HTML content is specifically made for your subscribers’ segments to add visual appeal to your email content.
RSS and XML Driven Emails
If you’re targeting a specific market in your customer list, using Mailigen’s RSS-to-email feature will help you target individuals using their preferences. You can easily shoot through blog posts and new updates using this feature.
For online retailers, using an email with an XML feature will help you send through product prices, other related products, and discount codes for your targeted customers.
For start-ups, it can be tricky finding out which customer segments are active or passive. With this feature, Mailigen will be able to help you sort active clients and get them engaged with what you offer. On the other hand, you can send through a reactivation email to your passive subscribers as well.
Easy integration of third-party applications
Mailigen lets you maximize its platform by using other applications to boost revenues and visibility for your business. Apps like Ad Ailr, WordPress, LiveChat, and Sumo are some of the apps that most users add to their platform.
Better Audience Targets through Online Survey
This tool helps you get feedback from your customers how they behave after receiving your emails. From here, you can enhance your conversion rates and create tailored marketing messages that get results.
Mailigen features a user-friendly drag-and-drop editor and pre-made template to help you create online surveys with ease. You can also embed these surveys in your website for more efficient coverage.
Customized web forms
Get the most of your network from your social media using Hosted Forms. This will work well for those who are just wanted to get a ‘feel’ of their market and have yet to decide on getting a website.
Mailigen also has pop-up forms and lightbox and exit intent forms. These types usually grab attention from those who are browsing your website prompting them to check more of your products and services or simply have them lock-in their emails to get updates from you.
As a business owner just starting out, you want to get optimum value for every penny placed on a service or product.
Based on email subscribers, you can get it at the following rates:
- $10/month ($8/month if billed annually) for 500 subscribers
- $25/month ($20/month if billed annually) for 2,500 subscribers
- $50/month ($40/month if billed annually) for 7,500 subscribers
- $518/month ($414/month if billed annually) for 140,000 subscribers
- $555/month ($444/month if billed annually) for 150,000 subscribers with 2,250,000 sending limit
- $704/month ($563/month if billed annually) for 220,000 subscribers
Users can get unlimited email sending, account users, template gallery, 1GB storage for your files and images, Google analytics integration, and customer support through phone, chat, and email.
If you’re still unsure how to proceed, you can opt to lock-in for a free 30-day trial where you get full access to Mailigen’s platform (with 100 emails).
Should you subscribe, you can only opt for a monthly plan unless you subscribed on a yearly basis. If you want to change to a different plan, you can scale up or down from the tiers mentioned above.
You can also pay only for the email services.
- $40 ($1.60 cents per email) for 2,500 email credits
- $60 ($1.20 cents per email) for 5,000 email credits
- $100 ($1.00 cents per email) for 10,000 email credits
- $160 ($0.80 cents per email) for 20,000 email credits
- $210 ($0.70 cents per email) for 30,000 email credits
- $240 ($0.60 cents per email) for 40,000 email credits
- $275 ($0.55 cents per email) for 50,000 email credits
- $312 ($0.52 cents per email) for 60,000 email credits
- $350 ($0.50 cents per email) for 70,000 email credits
- $376 ($0.47 cents per email) for 80,000 email credits
- $396 ($0.44 cents per email) for 90,000 email credits
- $400 ($0.40 cents per email) for 1,000,000 email credits
With email credits, you can get Professional Plan access to Mailigen. All credits are valid only for 12 months starting from the day you paid for the premium.
Mailigen currently only supports English as its primary language.
The software can be opened and used using Windows, Linux, Android, iPhone/iPad, Macbook, and other web-based platforms such as Chrome. It facilitates ease of use and compatible in most web and device platforms.
Pricing models are currently available on a monthly or per annum basis. Users can transition from one tier to another to maximize their subscription.
Mailigen is generally flexible and can be used in multiple industries needing an online presence to gather leads and increase client base. It is suitable for small to large enterprises covering a 100 email list as ‘freemium’ to a 1,000,000 subscriber list on an ‘email only’ service. Freelancers who needed to tap into the wealth of online onlookers and potential clients can take advantage of Mailigen’s platform to increase their email subscribers as well.
This software can be integrated with multiple applications to facilitate ease of use for your users, increase email list, introduce new products in the market, or get better revenues with the least expense possible.
Users can ask for assistance from reliable support representatives through web forms (found in their website) or phone.
Mailigen also provides a knowledge base platform found in their website where you can access and understand the technicalities in using this software.