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Full IFTTT Social Media Management Software Review – All You Need to Know About IFTTT


What is IFTTT?

IFTTT stands for If This, Then That is an online platform that allows a user to create connections between various websites and services through the use of triggers that elicit actions based on the condition made on the app or service (in another term, ‘If’ can do a task automatically, ‘then’ the specified condition arrives) and this whole if-then condition is known as applet (formerly called as recipe).

The applet allows users not only to create multiple actions from a single condition but also filter or creating conditional statements much easier triggered by changes that occur within other web devices such as Facebook, Instagram, Gmail, etc.


Apart from the aforementioned, IFTTT can also be used to automate social management.

IFTTT aids a storehouse of applets and services for Google, Windows, Android, and iOS. It also functions as a safe where a user can replicate data on a separate cloud service provider in case a problem occurs on one service.

A user can either log on to ifttt.com or download the app made for iOS and Android to access applets and use over 600 services in IFTTT storehouse.

For integration, IFTTT provides both mobile integration and home integration which serves as the platform to contemporize their product with various applications. For example, a user can remotely manipulate house lights with the app Hue, or keep a phone call logs in Google Drive.

IFTTT Benefits

Data Synchronization via Social Channel

IFTTT automatically transfers data from one platform to the other through its online application. For example, auto-link phone contact in Google Drive. This action requires occasional access to the user’s device to run. The software also checks for new data such as new fie or new photo and if necessary, it triggers the user’s applets.

Create Applet

IFTTT enables a user to create their own applet which they see fit for their needs. Applet creation is a tool designed to assist users to build useful applets and publish them. The user’s creation is inclined to have multiple responses or actions and customize the filter code to ascend beyond the basic ‘if this, then that’ paradigm.

User-Shared Applet

The software presents a huge storehouse of applets and services to users ranging from the most important to the most trivial. IFTTT has a wide range of suggested applets where every user can choose from. If a user finds it difficult to a create a new applet, they can browse to other applets (do note for example) of other IFTTT users to see what they are doing in order to make themselves more efficient. Also, all applets are fully customizable and users can alter the links whenever they see fit as well as tailor them to suit according to their relevance and importance.

Easy Configuration

IFTTT uses applets that tell a service what and when to do a particular task. The user assigns each applet a name, designate it to a compatible service or platform then explicitly tell the software what to do. Then the user can move on to either create an applet or use applets created by others in the community. For example, users can share photos with their Google Drive account on Facebook and then sync them to their mobile device for use as a wallpaper or background photo.


IFTTT Platforms and Updates

All platforms are free to use and data is completely transparent across all application integrations on IFTTT. Since IFTTT is a fast-growing cloud-to-cloud platform, the software is constantly programming and updating new online application trends for the expansion of their services.

Simple Workflow

IFTTT focuses on simplicity and they made it easy for users to navigate and learn the software. Basically, a user simply inputs what they want to happen and it serves as the trigger to draw out a response or action. Simply put, created applet enables a user to run the desired action automatically. It allows users to take the result or things that happened in one application and cause an action in another application. In layman’s term, the user designates a trigger which is the first ‘if’ in the name. Then, the user can identify an action or event they want to take place, which is also defined by that particular trigger.

For example, if you make a call on your Android phone, then a log of that cal is added to a Google spreadsheet.


IFTTT currently supports more than 360 services. It has integration for almost everything from home appliances to personal social media accounts such as Facebook. Users can sync IFTTT with a variety of other devices that are connected to the Internet or are considered “smart”. For example, users can link their smartphone with Hue which enables them to remotely control their house lights or to open their garage door as they arrive home. Integration such as Garageio allows this to happen. IFTTT can even be used to automatically greet a friend on Facebook during their birthdays or on special occasions.

The software also supports most consumer-facing software. This includes every social network one can imagine. It can carry out tasks based on the users’ phone’s battery, reminders, current location or even phone calls. For example, it can be used to automatically send an email to readers when they comment on the user’s WordPress blog.

IFTTT Widgets

IFTTT enables every user to create shortcuts or commonly known as ‘widgets’ (formerly referred to as DO recipes) that allows them to run a particular applet. Once the app is downloaded, users can run an applet with just a click of a button on the user’s Android or iOS device. A user can then add the widget applet as an icon in their home screen devices for an easy navigation. IFTTT allows for three widgets that you can add to your home screens.

The Camera widget which connects the users’ phone’s camera to IFTTT and allows them to run applets when taking photos. When the user takes a photo through the widget, the applet allows the user to send it to the social site (such as Facebook, Instagram, and Twitter) and creates cloud back up.

The Note widget allows which allows users to write quick notes or add notes and run applets then send them to an email, drive, to-do list, calendar, word processing applications or even a Spotify playlist.

The Button widget which connects to other services with applets and acts s a remote control. A user can use it to trigger a phone call.


Save Time

With the possibility to create applets with almost all social media networks, users can let applets do the reporting for them or even automate changes to the users’ profile photo on Instagram when they update it on Facebook.

Privacy Policy

IFTTT uses Secure Socket Layer (SSL), an industry-standard privacy policy software protection. It aims to provide security for every user’s personal information during data transmission and data is encrypted to secure every user’s input information.

The If This, Then That (IFTTT) service is intended for users of legal age (ages 18 and above). If a user is under 18, it is advised to only use the service with the presence or involvement of a guardian or parent, and the software strongly discourages under-legal age users to send any of their personal information.

IFTTT automatically gathers some of the generic information such as the internet address of the users’ computer, the number and how often the users visit the site, the uniform resource locator (URL) that users just visited (whether or not it is on the site), which URL the users go to next (again, whether or not it is on the site), and the user’s computer browser data. Generally, the users are not required to register for an account or provide any personal information when browsing or exploring the site. Also, those generic data does not disclose the visitor’s identity.


The software uses analytics to help analyze how their software users use the services. Google Analytics uses cookies (Small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website. Gathered data can be accessed either by the web server or the client computer.) to gather data or information such as how often the users visit the services, it collects the IP address assigned to the user on the date they visit the services, but not the user’s name or other personally associating data and information.

Through this action, software developers can use the data they get from Google Analytics for the improvement of their services, responding to questions, suggestions or requests, customizing the available content, and communicating with the users about new service features.

Do Not Track Policy

The users’ browser has a ‘Do Not Track’ option which allows the user to send a signal to website operators, web applications and services that the user chose or decided not to grant such operators to trace particular activities online over time and across different websites.

Third Party Providers

To facilitate one or more aspects of the software business, they use third party service providers to provide some of the user’s personal information directly to service providers which are subject to confidentiality agreements with other legal restrictions and with the software itself.


IFTTT Features

Other Features for Social Media Productivity

  • IFTTT let the users create applets for services that use deals and price changes of products. There are also available applets that help the users manipulate their way out of awkward meetings.
  • The software’s real-time application programming interface (API) lets applets to run near-instantly using the user’s triggers that are organized under services.
  • One of the Twitter tricks IFTTT is capable of involves tweet and geolocation.
  • There are various types of users and one of those users are particular to uniformity. With the software’s available applets, users can have a uniform and consistent profile image all across a user’s social media channels or services.
  • The software enables the user to automatically send a birthday greeting to their Facebook friends. The applet checks the user’s Google Calendar event for a certain keyword (for example, ‘birthday’) and it sends a customizable update to the user’s Facebook feed.
  • IFTTT often works best when it is taking care of the manual basics that have a tedious process such as muting the user’s Android device at a certain time.

“The users can”…

  • Create a lot of receipts every time they receive a new mail receipt which you can tag or label, and this applet will send the labeled and tagged message to Evernote.
  • Keep the files of the music/podcasts/audio they like on Soundcloud by storing their favorites on the cloud.
  • Keep a record of all their Facebook updates in a Google spreadsheet where they can analyze and organize as they like.
  • Share directly to Facebook or Instagram each time they take a photo and add to a specific album on iOS.
  • Automatically save the favorited tweet and adds the article to a read-it-later app such as Pocket, Evernote or Instapaper.




The IFTTT software is a completely free model. It requires no credit card and offers premium solutions to its users. Interested parties can always visit the software’s main website to sign up for a free account or contact their support for pricing inquiry.

Technical Details

IFTTT is one of the easiest to navigate software since its focus is on simplicity and workability. The software is very accessible to its users as it is not only free but also runs on most operating system platforms including Google, Linux, Windows, Mac OS, Android, and iOS.

The language supported by the software is English and caters to clientele including freelancers, large enterprises, small-mid size businesses, nonprofits, and public administrations. It can be deployed with its cloud-hosted feature and open full-bodies API.

Support Details

If This, Then That (IFTTT) support team is as reliable as the software. They are available to assist user’s needs via email, forum, online support, and video tutorials. They have a support community that helps the users explore help articles about IFTTT topics and file support tickets. Apart from that, users can also read helpful articles about the software and read FAQ or Frequently Asked Questions at their main website. The users can also reach them through twitter @IFTTT for tips and IFTTT on Facebook for updates.