Affiliate Marketing is supposed to be straightforward – offer financial incentives for people to market your products. It has become a prevalent and effective method of marketing that affiliate marketing spend is expected to rise to $6.8 billion by 2020.
Furthermore, about 81% of brands currently use affiliate marketing. Consequently, more consumers and internet users are getting interested in affiliate marketing with an increase of 30% in the number of times the term was searched.
Affiliate Marketing has several advantages.
- Low start-up cost.
- Earn income relatively fast.
- You can earn a lot of money.
- You can scale easily.
With these and several other advantages, why isn’t everybody doing it? Like anything profitable and sustainable, you need a system. You also need proper structure and management. Furthermore, you need to track growth and analyze statistics coming in. This could be daunting.
Thankfully, you can make use of affiliate marketing software to perform some of the tasks. iDevAffiliate Marketing Software is one of such solutions.
What is iDevAffiliate
iDevAffiliate is an affiliate marketing tracking, and commission management solution. It helps you manage commissions and payout structure efficiently and with ease. Furthermore, it also handles your activity reporting, billings, shopping carts, and many more tasks. With the solution, you can set your payout structure to be percentage-based, flat-rate, pay-per-click or any other option you choose.
iDevAffiliate is a US-based company located in South-California and for more than fifteen years have provided affiliate management services. The solution integrates with software and application you may need for your marketing.
You can also integrate your mailing list manager to iDevAffiliate.
Features of iDevAffliliate
Using iDevAffiliate, you can design your commission and payout structure.
If your affiliate program has some products you sell, your affiliates may choose to market more than one of these products. Using this structure, the affiliate is paid separate and sometimes different commissions for each product they market.
With this structure, your affiliates receive a constant and certain percentage for every sale they make. The percentage they earn does not change with the volume of products sold or the cost of the product.
With the flat-rate structure, the affiliates earn a certain amount of money, independent of how many products they sell.
This method is typically used to drive traffic to your website. Your affiliate earns commissions once a user clicks on a link to your website. It is a way to buying visits to your site, instead of trying to earn those visits organically.
This method doesn’t guarantee or require the prospect to perform any action. You would usually need to convert the prospect to a lead and then a customer yourself. Clicks are an excellent way to measure the effectiveness of your marketing methods. If all you need from your affiliate is to generate a link or drive traffic to a destination, then pay-per-click is the way to go.
Pay-per-lead or Action
Using the Pay-per-lead model, you only pay affiliate marketers when a consumer signs up for your product. The number of impressions or views do not count towards a commission if they don’t lead to required action.
In the pay-per-lead commission structure, you are paying for an interested lead. This would usually require the lead to leave their contact information through which you reach them and complete the sale. The pay-per-action, however, runs slightly differently. With the structure, commissions are only paid when a sale is completed.
Affiliates running with this structure have to convince potential consumers to part with their money immediately. Naturally, commissions for pay-per-action affiliates are higher than those for pay-per-lead.
Coupon Code Commissioning
Commissioning your affiliates via coupons is another way to get transparent affiliates marketers. This method allows your affiliates to send customers directly to your website without needing links or affiliate IDs. Once the customer is ready to make a purchase, they enter the affiliate-specific coupon code at check-out. The customer receives a discount, and the affiliate earns a commission.
This method could be very useful because it provides the customer with a motivation to buy from an affiliate – getting a discount. The affiliate may not be able to track their conversion rate properly. Because the consumer does not use a link from the affiliate, they may not be able to follow which article or page is responsible for converting the lead to a customer.
Affiliate Recruiting up to Ten Tiers
Affiliate programs with a tier structure can be a marketing advantage. Using this structure, affiliates earn commissions on their conversions as well as conversions of other affiliates to whom they introduce the program. In the multi-tier system, the first level receives a commission like a regular affiliate. The difference begins from the second tier. Instead of earning a full commission on conversions by affiliates introduced to the program, they earn a percentage. You may need to clarify if secondary tier earning are a percentage or a percentage of a percentage. IDevAffiliate allows you to go up to ten tiers. This means you can set your structure to allow your affiliate earn from people nine level below them on the tier.
The iDevAffiliate panel is the part of your website everyone including your affiliates sees. It is where they signup, login, get links and check stats. There is a default template, color scheme, and language pack but you can update this to suit what you want. Most of these changes can be effected in the Templates menu of your admin center.
- The Control Panel Theme is where you add and edit your logo, select your theme templates, set your color schemes, create your theme and edit HTML/CSS.
- Social Media Icons allows you add or remove social media icons to and from your template.
- Using the Charts & Statistics tab, you can add charts like “Commissions Paid Last 6 Months” and “Top 5 Affiliates For This Month” to your affiliate panel.
- You can add FAQs for your affiliates with the Frequently Asked Questions tab.
- Using the Email Templates, you can enable or disable and edit emails that go out for different actions.
- To edit the fields in your signup page, go to Sign Up Fields.
Other fields you can customize are;
- Language Templates
- Terms and conditions
- CAN-SPAM Rules and Acceptance
You can provide your affiliates with several different options.
Facebook and Twitter for Social Media
Social media platforms like Facebook and Twitter are great platforms for affiliate marketers. However, if you create a Twitter account, buy thousands of followers and start posting affiliate links, it is not going to work. Before you can begin affiliate marketing on Twitter or Facebook, you have to build a reputation and trust by creating content that helps your followers.
Facebook may not be the most excellent platform for affiliate marketing, but it could good be a good place for affiliates to promote their website. You are allowed to post a lot of information about your site so use that opportunity.
Facebook has several millions of users, and most people will search for information on products or companies on Facebook. If you want to gain credibility on Facebook, you cannot post promotional material all the time. You can use it as a platform for sharing your content and driving traffic to your website.
Twitter is somewhat more favorable for affiliate marketing. However, the same rules of credibility and trust apply here. Twitter has a limit of 280 characters, so you need to direct and concise. Fitting in your affiliate link must be gentle and natural.
It is important to note that when you post an affiliate link, you are required by law to disclose this.
Vimeo and YouTube for Videos
Affiliate marketing using videos make sense, doesn’t it? YouTube is currently the second largest search engine in the world. With about 6 billion hours of videos seen every month, it has an extensive reach.
These stats make YouTube a platform with a broad reach and therefore a place to promote products. YouTube or Vimeo Affiliate marketing is done by adding affiliate links to your videos via annotations or by in the video descriptions.
Affiliates can earn on YouTube using any of an infinite number of video formats and styles. A few formats have a better history of success, and your affiliates can sell your product using any of them.
Product reviews are one of the ways to create videos that promote a product. After explaining how a product works, you can insert an affiliate link for viewers to purchase. Another video format that works well for affiliates is creating ‘how to’ videos. These videos teach the viewer how to perform a task that helps them, and you can recommend a product that helps to perform this task.
Videos are a great way to sell a product because you get a chance to show the prospect how it works.
Banners, if effectively used, can be a productive way to market for your affiliates. It is essential, however, for your banners to be simple and straightforward. Furthermore, the images used should properly represent your brand. It is also necessary to place the banners in a prominent place where they will stand out.
This is simply put, affiliate marketing using text-based hyperlinks. It is believed text-based ads have a clickthrough rate 4-5 times higher than banner ads.
iDevAffiliates provides you several email templates to help you better frame and design emails sent to leads and prospects.
Page Peel Banners are attractive animated banners. They perform the same function as your regular banner, but the animation makes them more noticeable to viewers.
Using a QR Code for your affiliate business is smart. They help you share almost anything without taking up a lot of space. With QR codes, you can link to different media; videos, pictures, PDFs and so on. And with almost everyone owning a smartphone, it is accessible to several people.
Lightbox banners are not the user’s favorite marketing method, but it can work. When a page with a lightbox banner inserted opens, the banner opens over the content. The user is forced to see the product been sold before they can go back to the content they were consuming.
You can view, export and review vital statistics from your affiliate program.
- Several graphs and charts.
- CSV, Excel, and PDF exporting.
- Date ranging report.
- Neatly formatted print views.
You need to prevent fraud in your affiliate program, and iDevAffiliate provides the tools for it.
- Double redundancy tracking
- Advanced fraud protection tools
- Proprietary password hashing.
- Adjustable tracking expiration.
- Commission blocking tools.
Pros of iDevAffiliate
- The tracking software helps you increase the efficiency of your sales through affiliates, increasing traffic growth and improving your SEO.
- Social media availability help affiliates to market on platforms such as Facebook, Twitter, and YouTube.
- The platform can be integrated with 164 carts thereby providing you with options.
- It also integrates with membership platforms and email services such as WooCommerce and MailChimp.
- The solution provides a high level of customization, giving you the opportunity to determine language packs, color schemes and templates.
- You can determine your payout structure, thereby allowing you to use a structure favorable to you.
Cons of iDevAffiliate
- A few users have complained about the support tech team are not very friendly.
- It does not have a mobile app version.
iDevAffiliate has two pricing methods.
The self-hosted plans require a one-time payment. There are three self-hosted plans.
The cloud plans require a monthly payment. There are three cloud plans.
iDevAffiiate supports the following platforms;
iDevAffiliate has a Support Center page on its website. On the page, there are four categories of support.
This page contains 62 articles that explain a range of topics from “Deep Linking/Alternate Traffic Delivery” to “Shopping Cart Installation Instruction.”
This page contains nine frequently asked questions and the answers to them.
This page contains tutorial videos grouped in the following categories.
- Installation and upgrading.
- Getting started.
- Quick setup guide series.
- Configuration series.
- Management series.
- Marketing series.
- Affiliate Panel.
- Quick tips.
To Wrap Up
iDevAffiliate is a great tool that helps you create and manage your affiliate program with ease. With its ability to integrate with several carts, customizable templates and pay structures, it is going to be a very effective tool if you decided to get it.