The hospitality industry is one which is considered by many as one of the most competitive till date. This is because of the large influx of new hotels in almost every city in the world. What truly sets the best apart from the rest is the reputation they hold in the market. When we talk about reputation, we are talking about online reputation in particular. Thousands of customer-generated reviews surface over the internet and many hotels fail to capitalize on these reviews for their marketing. For this, you need the best online reputation tools available in the market. One of the best of the lot is Customer Alliance which is certainly the best of its kind in the market. In this article, we shall try and cover the innate aspects of the Customer Alliance tool. Read on to find out more!
What is Customer Alliance?
As mentioned earlier, customer reviews might not sound very important but they literally determine the long life of a hotel. In an industry which is dominated by everyday competition, it is safe to say that every hotel brand out there pays a lot of emphasis to the reviews which customers post on the internet. Once a customer has had a decent experience at a hotel, they head over to various review sites online. These reviews are then used by hotels as reputation boosters which are showcased on platforms such as Facebook, their very own Websites, etc.
However, one must make sure that these reviews are well managed and this can only be done by the use of the very best reputation management tools out there. So, what exactly is the innate use of the Customer Alliance platform? Let us now find out!
Customer Alliance can be thought of like an all in one reputation management software which can be utilized by independent hotels and chains. Using the platform, hotel owners will be able to collect reviews from their guests. The reviews are then further analyzed and then further insights are generated using which services can be improved further.
Furthermore, Customer Alliance is a platform using which small and large scale hotels can attract more customers by using these reviews generated online. This is made possible with the help of a review widget which can be incorporated on their website. This can even be done by the seamless integration of a certificate on their website as well.
Lastly, Customer Alliance is one such platform which is able to support a wide variety of partners and third-party solutions. This has been done using which even the smallest of lodges are not able to enjoy the benefits of customer’s reviews which have been generated by review sites and aggregators.
Let us now discuss the technicalities of Customer Alliance as an application.
Customer Alliance has certainly forged an interesting name for itself in the market. This has been made possible all thanks to the positive reviews which customers have posted about the platform. Our team of reviewers have been hours together formulating the various benefits on offer by the Customer Alliance platform.
Let us now discuss the salient benefits of Customer Alliance as an application. They are:
- There could be situations when you wish to know more from your customers. This information can be gathered by the use of questionnaires. Customer Alliance is a platform which offers Custom Questionnaires which can be used by your hotel brand. They can be in regard to the customer’s experience at the hotel or just a simple information questionnaire as well. All in all, it’s a great way of gathering information which is good for the overall reputation of the company.
- Furthermore, Customer alliance also allows you to send out review invitations to all the customers who would’ve stayed at your hotel establishment. This way, you will indirectly be inviting customers to post reviews on how their experience at the hotel was. Furthermore, these positive reviews will act as a means of attracting more customers in the future.
- With the use of the Customer Alliance platform, you will now be able to roll out Wi-Fi Questionnaires as well.
- As part of the Customer Alliance feature list on offer, you can now install a Reviews Widget on your website. This way, visitors to your website will be able to both read past reviews and also post reviews about their experience at your hotel. This is something innovative because website visitors will not have to visit the review platform directly and rather access the reviews directly on your website.
- Integration of certificates too has been made all the more easy with the help of the Customer Alliance platform.
- You can also review your reviews rather easily. Furthermore, you will also be able to analyze them and gather data as to where your hotel is doing wrong in not attracting too many guests. You will identify your hotel weak spots and have them rectified at the earliest as well.
- You will also be able to understand how your competition is faring. This has been made possible with the use of the Competition Overview feature.
- With the large demand for third-party integrations in today’s technological space, it is all the more easy to integrate Partner & Third-Party Integrations to your website with the help of the Customer Alliance software.
Robust Review Collection
We have talked about the importance of review gathering for the well-being of any business. Whenever a customer has stayed at your hotel, it is all the more necessary to know about their whole experience at the place. It is common practice to find customers to leave reviews of their stay on various platforms after they have stayed at your hotel. Customer Alliance is one software which is able to invite these customers to leave reviews about their stays. This is done by sending in review invitations for customer opinions about their stay at your hotel. These invitations are then shared via communication channels such as emails, SMS, Wi-Fi and also on tablet kiosks as well. This further ensures that a well-formulated review of their stay at your hotel is both collected and shared as well.
What good is a review if it is not made visible for other potential customers to read? Guest reviews can be thought of ass untapped opportunities using which you can reach out to potential guests. This is something which Customer Alliance is able to understand. It serves as a way for inns and hotels to showcase their reviews out to the open public. The methods on offer are unique and fresh for any hotel out there. One of such ways is by integrating all these reviews on to the hospitality venue’s website. Another way is by distributing these reviews on leading review sharing portals such as Google, TripAdvisor, and Trivago.
It is always critical to analyze these reviews so that they are able to improve operations further. It becomes all the more crucial and important for hotels to gain a deeper understanding of what their customers feel about them. Analysis of customer reviews is done through the various statistical and semantic analysis features which are offered by the Customer Alliance platform. Using these analytics, hotel owners will be able to find ways to improve the overall experience they offer to their customers.
Better Competitive Edge
There are literally thousands of hotels out there. How will you make sure that you stand out from the crowd? This is one question which Customer Alliance helps you answer. You can beat the competition with the help of its competition analysis and overview. This feature is able to help you understand how your rival hotels are able to improve their services better and make their abode more appealing to new customers.
Customer Alliance is a platform which offers more than 90 possible solutions to its customers. You can easily integrate with external platforms and this will help you collect precious data with relative ease. Furthermore, you will also be able to ensure that more people view your reviews to boost the reputation of the hotel further.
When it comes to the hospitality sector, you will find a wide variety of hotels out there. Hence, they will all have their different form of requirements from the same tool. Furthermore, different hotels will have different budgets as well. Hence, to cater to these wide varieties of demands and expectations, Customer Alliance has offered a wide variety of plans for its users to enjoy.
In this section, we will be discussing the various plans on offer by the Customer Alliance. Read on to find out more!
The Basic plan has been made available for use at a price of about € 79.00 per month. Furthermore, you will have to pay an additional price of one euro per room per month on each annual billing.
As part of the basic plan, you will be able to enjoy all the basic features of the application. It is great for any establishment who are on a tight budget.
The plus plan has been made available for use at a price of € 79.00 per month plus an additional payment of € 1.50 per room per month on every annual billing.
Furthermore, you will also be able to enjoy all of the basic features along with certain added features such as the following:
- Online Reputation Monitoring
- Social Media Monitoring
The plus plan has been made available for use at a price of € 79.00 per month plus an additional payment of € 2.00 per room per month on every annual billing.
Furthermore, you will also be able to enjoy all of the Plus plan features along with certain added features such as the following:
- Online Reputation Monitoring
- Social Media Monitoring
- Seamless analysis of your competition.
- This plan also allows you to send out review invitations to your customers, you may do so using the SMS Invitation feature.
- Enjoy a dedicated Backend Interface for Hospitality Chain as part of this package as well.
Each plan is unique in its own way. All you have to do is identify your requirements properly and choose the plan which best suits them, All in all, each and every plan is certainly worth the investment at the end of the day.
In this section, we shall be discussing the salient technical details of the Customer Alliance software. It is loaded a variety of technical features which certainly make it one of the best of its kind in the market today. Let us now discuss further:
The Customer Alliance platform is best known for its versatility as its accessible using a wide variety of computing platforms. Some of the prominent computing platform using which one can use Customer Alliance is:
You can now use the Customer Alliance platform using English as the language of usage.
The makers of the Customer Alliance platform have devised a rather impressive pricing model. The salient pricing options available for you to choose from are as following:
- Monthly payment
- Annual Subscription
The Customer Alliance platform can be used by a wide variety of clients out there. Be it a small business or a very large organization, you can easily use Customer Alliance for all your online reputation management requirements. Below are the various types of customers the Customer Alliance platform is used by:
- Small Business
- Large Enterprises
- Medium Business
In case you have any discrepancy or query, you may make use of any of the below available communication channels to contact the company. Within a matter of a few hours, your query will be resolved. This high level of customer service is unmatched in the industry and has certainly helped Customer Alliance forge a good name for itself in the market.
Below are the different communication channels:
All in all, the Customer Alliance has managed to capture a wide chunk of the market all thanks to its impressive list of features. It has been adopted by thousands of hotels and inns across the globe who certainly have found it easier to manage their online reputations all thanks to the platform. It is a highly scalable platform and one which can be used by hotels of almost any size.
Furthermore, the rather economic price tag too makes it an interesting prospect for any hotel owner out there. We certainly label the Customer Alliance platform as a true investment worth making and one worth every penny spent on!