What is Cision?
Cision is offered as joint Public Relation (PR) software that focuses on offering its marketing utilities to the enterprises. it supports the enterprises by covering all different needs of communication, effectively helping to reach, target and assist the target audience. It allows spreading of the right message through the assistance of the right set of influencers. It achieves this by making use of the various short launch materials like a political message or advertising campaigns. This marketing suite offers access to a media database which consists of more than 1.6 million bloggers, social influencers and journalists to assist in sharing your enterprise or business story to the audience and rest of the world.
Apart from the standard PR utilities, Cision also offers a dedicated social media management software that helps the users to monitor their analytics and engagement levels. It has often proven to be an ideal solution for the government agencies and offices which make use of the database, analytics, engagement as well as reporting tools for the grassroots or PAC campaigns without making use of any other systems at the same time.
Benefits of Cision
- Monitoring through multiple channels
- Descriptive automated insights
- Brand impact evaluation and brief analysis
- Targeting and connecting with the key influencers
- Database accounting for the largest media
- Exclusive BIOS utility
- Content Strategy provision through multiple channels
- Well-structured leadership grading
- Fully-customizable charts
- Impact based reporting mechanism
Features of Cision
Cision features a powerful in-house media database which offers the world’s largest human interacted media platform. It allows your company to establish a connection with essential influencers and crucial decision-makers with ease. The databases are packed with influential databases clubbed along with the query based searches. The searches are arranged in stacks upon the basis of the prime interests of your audiences. The database also features multitasking capabilities so that the users can look up for the media contacts while delivering the messages. It also features team-based activity tracking and reporting through emails. Performance can also be constantly evaluated through social posts with well-integrated campaign management utilities. Informers and publications can be brought up from well-known publications like New York Times, Wall Street Journal, CNN, Buzzfeed and several other non-traditional outlets like analysts, research firms, planned and topical coverages. The premium information can be called up through various means like direct quote pitching, biographical information, outlet information through emails, address, URL, phone or fax as well as through various social channels like Twitter, LinkedIn, Facebook, Instagram, YouTube, Pinterest as well as Google+.
Cision distribution is renowned as one of the largest distribution network in the industry. It helps in achieving your communication goals by making effective communications across multiple channels. All in all, this helps in increasing demand and improvise the search visibility by half upon sharing of the multimedia messages through the industry-leading solutions. The content is smartly distributed in specific regions upon the basis of the content reach and target influencers so that it gathers maximum attraction.
The distribution network is widespread in over 170 countries spread across the continents of Asia, America and Europe helping in the effective development of the media relationships and exclusive content partnerships across the globe. The international media experts help in navigation of the complex global media market with ease. Online content discovery is easy when compared to the standard physical search methods. Social promotions through online presence help driving ten times more traffic when compared to the general physical approaches. The online syndication allows reaching to five times better unique audiences and diversifies the approach on a unique basis. It allows for targeting of the media of other countries/continents so that your enterprise receives guaranteed placements in hundreds of multicultural websites.
The developers at Cision are aware of the fact that intuitive visual content is the prime key to bring reputed media and collaborative social engagement. Instead of opting of premade marketing materials, the designer teams at Cision support user by creating a design as per user’s creative visions, working hand in hand with the user to bring impactful projects in existence.
Cision also allows users to build creative landing pages. Such kind of pages offers alternative solutions to effectively trim the premium contents in order to enhance the earned channel mediums. Landing pages allow driving of views of the target audience, the earned media and SEO specific visibility directly on to the software’s multi-channeled news specific release distribution medium.
Cision IR helps in the building the shareholder confidence and trim the regulatory compliance. It achieves this by making use of a creative set of solutions which are specially designed for investors and relational professionals. The IR’s distribution utility has a well-reputed image in the market by distributing several resources through various means like media, investors, consumers, and analysis through the industry’s largest distribution network. IR room also incorporates an inbuilt set of tools present within this software utility that caters crucial information about your enterprise in an automated, focused website that is seamlessly integrated into communications cloud utility.
IR also features an intuitive webcasting utility. It allows for a complete demonstration of your true commitment to corporate transparency. It can help in achieving this through earnings and full-day analyst events. Furthermore, the developer team at Cision has over the years’ experience with several media elements like video, audio, slide and multimedia-based presentations. This ensures that your next earnings coming in the form of webcast or conference calls will be stress-free and successful. The utility also allows small-scale companies to offer dynamicity throughout the experience and large scale companies a proper balance of institutional as well as individual investors to attract, meet and engage directly with the potential investors without the need of leaving the office.
Cision also features an in-house media monitoring utility. It significantly improvises the collection of the coverage needed to report on the success based reports and perform in-depth analysis of how the messages are taking the conversations towards a successful path. It helps in saving the overall time by working with the widest selection of offerings coming in the form of online news, print, broadcast as well as social media available in a single package. The monitoring utility also features brand tracking utilities in real time across a variety of mentions spread across millions of e-commerce stores present on the internet, allowing monitoring of thousands of breaking news and stories happening across the web in real time. Even the professional services consultants are always present at the help desk to assure that you make the best usage of the utilities during the setup of your monitoring account.
Analytics section of this marketing suite features automated PR analyses and reports bundled with proprietary metrics. It allows true interaction with the collected data by telling the timelines of your brand’s story while displaying the team impact of your enterprise. The impact is well portrayed by the support of analyzing focused integrations like Google Analytics, Adobe Omniture and Marketo. Conclusively, this allows in doing the tasks speedily and attribute the inserted values with communications cloud.
Cision advanced analytics are fully contextual, meaning that they comprise of the key metrics which helps in the positioning of your brand as per various different aspects like news media coverage, pushing the limits of reporting just after the coverage of news begins. The prominence scoring algorithms describe the rankings of your metrics and your relative brand. The impact scoring utility takes account of the prominence score and applies a multiplier on it upon the basis of publication or channel the coverage rests on. The one-step integration utility seamlessly integrates your analytics account into the software’s comms cloud utility, allowing to track the brand coverage by directly evaluating that same coverage to any campaign. The parameters of the urchin tracking module assist in connection of the campaigns to the analytic tools or CRM softwares with ease.
Cision Marketing suite offers its services in a variety of packages and plans to choose from. The software distributors have classified plans on the basis of several criteria like media capabilities, marketing reach sources and others. Additionally, the enterprises can also make use of the custom package creator utility to design a custom software package for their needs. The pricing of the custom software packages is decided on a quote basis. Whether it be the selection of a predefined package or a custom package, the distributors are to be contacted for the exact pricing details. The developers also let the users try out the demo of this marketing suite upon filling of the registration form.
- The platform is presently offered on most reliable computer operating systems. The supported operating systems are Windows and Mac. Additionally, for a simplified mobile access, it can also be accessed through a web browser on any device as of its web-based nature.
- This marketing suite offers its license in the English language.
- The quote-based pricing model for predefined as well as custom packages ensures that you only pay for the services and utilities you opt for.
- Cision marketing utility is designed to cater small, large as well as medium scaled businesses.
- Cision opts for a cloud-hosted deployment. This ensures that work happens in a well-stabilized environment that is constantly updated, free of bugs and keeps receiving new features over time so that it helps in the overall growth of your enterprise.
- Cision presently supports integration with the following social networking sites: Twitter, Facebook, and Pinterest.
Developers at Cision have offered multiple contact mediums by which they can be reached. If there comes a situation when any user faces any sort of query or has an issue while using this marketing platform, the person can easily reach out to the developers using the following contact options:
The developers also offer a one-on-one assistance through cell phone support. It comes handy in the situation where any user needs to immediately contact the developers to overcome an issue being faced by him/her while using the platform or needs simple troubleshooting or a detailed platform walkthrough. Additionally, the same contact medium can be helpful in the situations where the user requires automated tools for assistance while using this platform.
The platform also features a live chat utility. It offers immediate assistance to form a chat support right at your desk. The live chat is handled by an expert to assure that you get the right answer you are looking for.
This marketing suite also has a reputable social presence. It can be easily reached out at several social handles like Twitter, Facebook, LinkedIn, YouTube as well as Instagram. This can turn out to be pretty helpful when the client operates the platform while managing the social handles at the same time in order to get reliable support at his hands through his/her preferred social platform.
Cision also offers a convenient support through the means of tickets.
If you are presently in the market in the search of a complete suite that lives up to the core purpose of marketing, then this one is to look out for. With its all-around package covering all aspects of marketing like communications, database storage, distribution, monitoring, analytics and global insights all at once with simplified access capabilities complete with the addition of social media marketing package for next level marketing, it offers itself as a quite compelling choice in the market of marketing softwares.
Additionally, the platform has also garnered a reputation in the market by winning positions in the category of “Top 500 marketing softwares” and “Top 10 reputation management softwares”. It also holds several positions in following subcategories as follows: 30th position in campaign management software, 20th position in content marketing software, 21st position in the demand generation software and 29th position in the social media monitoring softwares. This marketing software utility has gathered an amazing 96% of the customer satisfaction rate and scored a good rating of 8.6/10 when reviewed by finances online.