What is AdRoll?
AdRoll Software is a re-targeting solution that specializes in digital marketing and social advertising. The aim is to convert window shopper and make them full of customers of your products or services. AdRoll Software is the most widely used re-targeting solution on the market and they utilize a variety of platforms to help you achieve results. The various platforms they use is the web, social networks and mobile. Using advanced tools for digital marketing, you are sure to enhance your online presence and gain new customers.
AdRoll Software was founded in 2007 using the principle that you can advertise effectively without needing to expand infinite resources or money. The goal of AdRoll is to accelerate business growth. Accelerating business growth in order to achieve visible results through digital marketing and social advertising. Currently, organizations like People, Yahoo, CNN, Forbes and even ESBN are using this re-targeting solution to grow their businesses on a world-wide scale.
Based in San Francisco with a various offices in New York, London, Dublin and Sydney, AdRoll is growing fast. They work closely with their clients to help you learn effective digital marketing techniques to see what works for you and what doesn’t. Their mission is to help organizations like your own collect, analyze and move on customer data that is delivered through effective marketing campaigns.
Benefits of AdRoll Software:
You need a digital marketing solution that is going to provide you results. In order to achieve those results, you need to know that the software you go with is going to benefit your organizations. Therefore, it is essential you see what kinds of benefits AdRoll can provide you.
- You have the option to utilize a free trial before making any purchasing decisions. Make sure this is the re-targeting solution for you.
- AdRoll Software has a wide network of globalized websites that they post ads to in English for universality.
- Using this software makes it easy for you to monitor and create all your re-targeting campaigns without complicated procedures.
- The use of this software is easy and self-serviced. Therefore, you don’t need to have extensive IT skills to be able to conduct digital marketing and social advertising.
- There are a variety of navigation tabs in order to help keep your information uncluttered and categorized.
- AdRoll Software helps guide you through the re-targeting process. It does this so that you don’t get lost in a jumble of intricate functions.
- There is a large range of customization options you can use to get the look and feel you desire. Represent your organization through branding.
- The set-up process is super easy and can help you get started with your re-targeting solution in an efficient manner.
- There is a large range of advertising options that you can use for your digital marketing campaigns and the various targets you can focus on are numerous.
- The free app that comes with this software makes advertising on the go easy to do and simple to monitor.
- AdRoll makes it relatively easy for you to get clicks without having to put extensive work in to your social advertising.
Features of AdRoll Software:
Features are what will make or break the decision to purchase any software type for your organization. As such, this re-targeting solution comes complete with a variety of useful features that will make your digital marketing and social advertising a breeze. Check out this overview of the powerful features that AdRoll boasts.
Get more customers of the right kind coming to your site.
Using the AdRoll Attract feature, you will be able to reach new people and more relevant people. Fuel your online sales through the use of smarter marketing techniques to bring more of the right kind of customers to your website. You can do all this with virtually minimal work so that you can focus more on closing deals than on advertising.
Have access to customers everywhere.
Through the orchestration of social advertising you can reach customers across a variety of social networks. Furthermore, you will be able to display ads, email and create native ads that will reach customers across the entire internet. AdRoll is designed to be a re-targeting solution that enables you to gain new customers right from introduction through to closing sales.
Tug at the desire to use your organization through personalized stories.
Using the ability to create dynamic ads, you can show your more relevant products or services to your shoppers. Customizing these ads to represent your organization in a personalized manner will help to attract and keep customers coming back. AdRoll will pair everything you know with their sophisticated data in order to make suggestions to customers who will both love and buy your products and/or services.
Know how your digital marketing works and where social advertising is needed.
If you have ever wondered what the combination of marketing material brings customers to your organization, you can find out. You will have the ability to see the most common paths your customers use to get to you and what makes them complete the journey and become loyal customers. Furthermore, you can use AdRoll to help you explore many rule-based attribution models to pinpoint hidden opportunities in your digital marketing campaigns.
Utilize highly-targeting social advertising to increase B2B growth.
Using RollWorks, you can deliver over five times the ROI of that in alternative B2B platforms. Through revolutionizing the way, you locate leads. Using this platform, you can accelerate your pipeline and multiply your growth. AdRoll has added over ten years of marketing experience into developing this platform to help you achieve your goals.
Use Cross-Channel marketing in order to provide relevant messages to your consumers.
Avoid confusing your shoppers with messages that don’t connect. Using the latest technological advances, you can orchestrate and optimize your digital marketing across a variety of channels Use this combination of digital marketing channels to improve your efforts and expand them to reach more relevant customers through the use of social advertising.
Have full control over your digital marketing efforts and campaigns.
Through the ability to conveniently place ads across a variety of channels, you can deliver where and when you want to. Track posts in order to find out if they are effective or not. Keep a close eye on your performance by tracking it so that you can see what is effective and what isn’t. Use the information from tracking to help you refine your digital marketing campaigns to help you be more effective. Furthermore, you can integrate the application with all the leading marketing solutions for optimal growth.
Pricing Details of AdRoll Software:
There are four pricing models that come with AdRoll Software. Each plan comes with various functionalities that you can use in your digital marketing efforts. Have a look at the details and choose the one that you believe would benefit you best.
This plan costs $300 per month and it includes complimentary ad creative for two times a year. Furthermore, you get reactive online support.
For this plan you will spend $1000 per month. Included is the complimentary ad creative for four times a year plus reactive online support. Finally, you get full account management features.
For $5000 per month you get to have complimentary ad creative every month and reactive online support. Additionally, you get account management features and the ability to customize dynamic ads.
As the costliest of the plans, this one is $10,000 per month. With this you get the complimentary ad creative that is ongoing, reactive online support, full account management features and the ability to customize dynamic ads. Furthermore, there is tailored onboarding support, invoiced billing option and customized reports. Finally, you get API support.
- Every pricing plan includes having an easy setup that allows you to connect AdRoll to your website, e-commerce platform and various marketing tools that include Shopify, Magento, Marketo and HubSpot.
- Also included in every plan you get full automation. You will be able to create an unmatched shopper experience and simplify your work while letting AdRoll do all the work for you.
- Finally, in every plan you get actionable insights that allow you to use reporting and analytical features to help you dive deep into your digital marketing and social advertising efforts.
Technical Details of AdRoll Software:
Through cloud-hosted deployment, you can use this re-targeting solution on any device you own without needing to purchase additional hardware. You can use this on your Windows and Mac systems. Furthermore, it works well for Linux-based systems as well. There is also a mobile app that you can use for Android and iOS devices that can be found in the Play Store for Android and iTunes store for iOS. Moreover, there is a web-based version that can be used as long as you have internet connectivity. Finally, you can get the app for Windows mobile.
The supported languages are English, Dutch, Spanish, French and Italian.
Support Details for AdRoll Software:
When you are relying on this software for your digital marketing and social advertising, you need to make sure it is functional and operational at all times. Therefore, the level of support you get from this organization needs to match your expectations. For that reason, here are the support details you get with AdRoll Software.
Email: AdRoll provides you with a dedicated email address. Use this address to send questions or concerns to the staff at AdRoll in order to get issues resolved. Their response time is fairly quick depending on the question or concern.
Phone: A North American toll-free number will be provided to you in order for you to call in and speak to a live representative. You will be able to get remote help when you need it.
Live Support: Through your dashboard, you will have access to a live chat option that enables you to speak to a live representative through the chat window. They will help you solve issues you are experiencing or answer any questions you might have.
Tickets: Using a help desk type setting, you can create support tickets when you experience technical issues. Your tickets will enter into a queue that will be evaluated to determine what tier of technical help you need. A technician will get back to you once they have a solution.
There are many types of marketing and social network monitoring software in today’s marketplace. Since the world of business is constantly changing, you want to be able to keep up. In today’s modern world that means having access to digital marketing and social advertising. The way of the roadside billboard is going out the window. For that reason, you want to make sure that you are getting the re-targeting solution that will suit your needs best. Make sure to do your homework thoroughly to ensure that you are getting exactly what you need and want.
As for AdRoll Software, you will get a complete re-targeting solution to help your organization with their online presence. With the various customization options, you can make your social advertising and digital marketing campaigns suit the look and style you wish to portray to potential customers. Furthermore, through your ability to track customer paths and advertising effectiveness, you will see what is working and what is just wasting time. Using the tracking, you can adjust each campaign in order to maximize their effectiveness.
Overall, AdRoll Software is a complete package. The various powerful features that come with this software type will make it easier for you to conduct all your advertising campaigns. Not to mention that it is also completely automated allowing you to focus more time on winning customers instead of tweaking your digital marketing campaigns. Check out the pricing plans and see which one will suit your business objectives best.