Online retailers and modern enterprises are the promoters of a rapid growth of e-commerce. They are adopting solutions that provide a hassle free shopping experience for their customers. In order for an e-commerce strategy to be successful it requires socially inspiring shopping, strong focus on mobile marketing, and cross-channel integration. To keep up with customer expectations time-consuming and costly processes are removed. A company’s success parameters are optimized by all these approaches. E-commerce solution providers aim to come with high performance solutions that deliver innovative features.
If you want to sell online, but are concerned that it would be too difficult to set your online ecommerce store, GoDaddy provides a website builder that creates a website adapted to your needs. GoDaddy is one of the leading web hosting and web building companies. Their e-commerce package is offered separate from their website builder. The package caters specifically to business owners who want to create a DIY eCommerce platform.
GoDaddy’s system features a full range of online store options, yet is remarkably simple to use. Among the e-commerce options offered are promotional tools and coupons. It is not a WYSWYG (What You See Is What You Get) editor or a drag-and-drop style, unlike most other store builders on the market. Any changes to the online store are generally made by filling out fields. This approach has the advantage of being less time consuming and simpler. GoDaddy’s e-commerce store builder is an excellent solution for busy business owners.
All you have to do is answering several questions about the desired online store and GoDaddy’s GoCentral will do the rest through the use of a breakthrough in website design called ADI. GoDaddy’s e-commerce solution is the perfect choice if you are a small business owner who needs a website up fast in order to sell a few products online.
How Easy To Use Is GoDaddy Ecommerce?
If you are a beginner with little or no experience of designing websites, GoDaddy is perfect for you because of the ADI feature. According to expert opinions, GoDaddy’s Online Store is the easiest to use against the competition. In particular, the setting up and on-boarding process is very strong. It will not only create an e-commerce website for you based answering some questions, but it will also help you customize your online store and add in products.
Sales Tools and Features
GoDaddy’s Online Store has a wide range set of tools available to the ecommerce website builder. Users can set up and control many features. You can manage everything from GoDaddy’s Dashboard, from creating email marketing campaigns to adding new products.
Managing your e-commerce is, in general, a very simple process. However, GoDaddy’s e-commerce solution doesn’t provide everything. For instance, users can’t sell directly across multiple channels like Instagram, Pinterest and Facebook.
Management, Products, and Analytics
With GoDaddy’s e-commerce you can sell an unlimited number of products. Users have also the possibility to attach multiple variants to products. For example, you can attach both color and size options if you sell t-shirts. However, GoDaddy’s online store doesn’t support selling digital downloads but only physical products.
Online shop owners can also set up email notifications for shopping carts that were abandoned before finalizing the transaction, interact with customers, and providing shoppers with coupon codes. It is easy to keep tabs on your users with GoDaddy’s inbuilt customer and revenue tracking. Online store owners can also manage their stock.
Transaction Fees, Payments, and Shipping
GoDaddy’s e-commerce solution supports most of the world’s biggest payment processors. For instance, online business owners can choose from Square, Stripe, and PayPal. One of the best things is that GoDaddy doesn’t charge merchants any transaction fees. They have to pay only fees related to the payment gateway itself for credit card transactions. On average, the fees are a standard rate of 2.2% + $0.30 per transaction.
GoDaddy works directly in terms of shipping with carriers such as Shippoo, DHL, and UPS. GoDaddy’s tool also allows its users to send and track invoices.
In order to facilitate establishing your online store, GoDaddy is offering a free one month trial. At sign up is required to provide your payment information and the store doesn’t expire after the trial. Users will be automatically charged a $29.99 monthly fee if they don’t cancel before the first month is over.
After providing your basic business info and payment information, the Getting Started Guide appears. This handy guide provides a list of steps to accomplish. After going through the steps you have at the end of the list the option to get your store live. If you prefer to not use a guide then you can choose to skip it and simply use the top navigation bar.
The GoDaddy store system focuses on products. You can add them under the top Products tab or by using the Getting Started Guide. You have several options available to include with a product. Aside the expected options such as product name, sale price, regular price, description and category, there is also a customization option. Unlike most other eCommerce platforms, this offers you some extras like monogramming or engraving. Online shop owners can also choose to customize the search results’ title and description.
The GoDaddy e-commerce solution also provides store owners a feature for tracking of their inventory. After adding the product and filing up the amount of available items, the platform keeps track of online orders. Store owners can prevent any new orders of allow backordering once the inventory number reaches zero. Users can choose to use free shipping, weight based or a flat rate and also customize their tax options.
GoDaddy follows the design best practices. The e-commerce system is template-based. Users can customize their online store design by choosing among 14 theme options. The templates are modern, well-designed, providing a variety of styles. They can be modified with users’ own image, colors, and business logo. However, the GoDaddy online store platform provides fewer customization options than the their Website Builder.
Some design options were eliminated in order to keep the platform simple. Some users may wish more options, but most people will appreciate the simplicity. For instance, you can’t drag and drop items to adjust the template or arrange a page. However, GoDaddy includes an option to use HTML code in the online store’s header or footer.
You can also link the storefront to Google Analytics in order to monitor rankings and traffic. You can add to any website navigation bar a link to the store. Users can add pages directly to the online store, so most likely you may not even need to use a separate website builder. The page options will work for most of businesses, providing Google search options, page content and a header.
Over 1,500 various industry types are supported by GoDaddy’s design algorithm. The 14 different themes come in different styles and users can use them in order to adapt the layout of their online store. Most of business owners will find the right design for their commerce. The themes are all mobile responsive and in “Preview” mode users can see how their theme looks like.
The choice of theme can be changed at any time. In order to match the new design, GoDaddy will automatically reformat and re-populate your content and products. Until you hit “Publish” you can just play around behind the scenes with various design options.
GoDaddy Online Store’s Sales Promotion Options
The GoDaddy e-commerce platform provides a few marketing options too. Social media buttons can be added to products and pages and a Facebook store is included in the package. You can also use a Yot Pro widget in order to include customer reviews.
Business owners can use coupons to promote sales. They can choose to create their own coupon codes for a dollar amount discount or a percentage off. They can further add requirements like order minimums or limit the coupon number of uses.
GoDaddy e-commerce provides a good amount of features. The platform takes care of all the little details that can turn an ecommerce to being unique and exciting. Users have access to GoDaddy’s help guides that answer most of their questions. In general, customers are satisfied with GoDaddy’s online store offer.
GoDaddy Ecommerce Help and Support
GoDaddy offers a knowledge base similar to a search engine, where users can type in queries and get helpful and immediate answers. When your search results don’t answer your questions, you can escalate the issue to their customer support team. The platform provides support for your e-commerce in various ways. It has a dedicated Twitter account for answering queries and questions, live chat support, and a 24/7 dedicated phone line. GoDaddy’s support services are concise and clear.
GoDaddy Online Store Pricing
GoDaddy’s e-commerce platform charges $19.99/month for their “Online Store Plan”. You’ll get all the useful features for an affordable price. The web services provider also offers a free trial. This is helpful for those online business owners who want to “try before buying”. GoDaddy’s fee for its online store solution is one of the cheapest options on the market and their e-commerce platform supplies users with all they need to run a small-to-medium sized online business.
GoDaddy e-Commerce FAQs
- What is the advantage of using GoDaddy’s e-commerce platform?
Among the website builders available on the market, some are specifically designed for e-commerce, some just have e-commerce functionalities. GoDaddy’s Online Store solution is specifically designed for e-commerce. Some as other products such as BigCommerce and Shopify, GoDaddy platform is designed for business that need to sell good management tools and powerful analytics. GoDaddy provides features that cater to your business need and you have good control over the general design of your online store.
- What marketing support is provided by GoDaddy’s e-commerce platform?
With GoDaddy Online Store business owners can run email marketing campaigns that are tailor-made. Users can choose from a wide variety of pre-built email templates, fill in their content, and send them in bulk to their subscribers.
GoDaddy also provides helpful guides for beginner users who are unsure how to get started. The step-by-step guides are up to date and take users through the whole process of running an email marketing campaign.
Through GoDaddy’s analytics, users can track how their email campaign performs. Via the dashboard, they get access to statistics on the number of customers who received the email, how many of them actually opened it, and also how many customers took action. A monthly paid add-on takes things a step further, generating and scheduling email marketing campaigns for you.
- How will GoDaddy help my products get seen?
GoDaddy’s e-commerce platform integrates Search Engine Optimization in order to help your products to get seen. Their online store solution offers an inbuilt SEO spotlight tool that can be accessed directly within the storefront. The SEO tool provides advice on company and product descriptions, as well as suggested search terms.
The tool guides users through how to optimize for search engines like Google and others. For an additional $4.99/month an extra service will manage and monitor all of your online store’s search optimization.
GoDaddy e-Commerce: The Verdict
GoDaddy’s e-commerce solution is well ahead of the trend with their ADI approach. Today, more and more website builders are starting to use the ADI feature.
Beginners will find a great starting base on GoDaddy’s e-commerce platform. The online store comes with all the necessary features a business owner would need in order to run your online store efficiency and smoothly.
GoDaddy’ e-commerce solution is relatively affordable, besides being easy to use. The design themes are professional and the platform competes well against Squarespace and Wix.
Being also the leading domain registrar in the world, choosing GoDaddy means that is possible to choose and connect a killer domain name to your online store.
The only downside to GoDaddy’s e-commerce solution is the fact that its apps and features lack depth needed if you plan to scale your online business to global or even national levels.
Another potential issue is the low level of creative control you have. For those users who prefer complete freedom over where the design of their online store, GoDaddy might not be their best choice. However, GoDaddy is best for small businesses and individuals who need to set up an online store fast.
All things considered, GoDaddy’s e-commerce platform is one of the best choices on the market today.
Top 20 e-Commerce Solution Providers
To help select select the best companies that offer e-commerce solutions, we presents to you a listing of 20 top online store solution providers in 2018:
This company provides to business owners some advanced e-commerce solutions that deliver a simplified check out method and strong sale tools. Their online store platform is among the leading e-commerce solutions on the market.
This is a well-known name when it comes to selling online. They offer a flexible and robust e-commerce solution that gives users the tools to efficiently launch, manage, promote and scale their successful online business.
BlueHost is among the most popular hosting provider companies on the market. It got a good reputation not only for e-commerce, but overall for all types of web hosting.
The BrandShop’s e-commerce platform works with retailers and brands in order to design, create and secure one of the best online shopping experience for their customers.
This company offers global billing solutions to global subscription customers. Their e-commerce platform is designed to help business owners to build and maintain long-term relationships with their customers and secure recurring revenue streams.
6. Deck Commerce
This is another company that takes advantage of the process workflow and data APIs. Their e-commerce platform makes it more cost effective, more efficient, and easier to manage inventory and products, as well as providing an easy way to order data across the technology footprint of your organization.
7. Digital River
The company is a reputable provider of Commerce-as-a-Service solutions (CaaS).
8. Elastic Patch Software
This web solutions provider is the developer of the most sophisticated API-based e-commerce platform for enterprises.
9. Inmotion Hosting
This hosting provider company offers multiple installers for online stores. Their servers use fast SSD drives that are optimized for high performance.
10. Insite Software Solutions
The company goes a step beyond the typical e-commerce solutions, in order to unify products, customers, and selling channels across the enterprise. Its platform helps transform your B2B transactions into highly satisfying customer experiences.
11. Jagged Peak
This software company offers fulfillment services and enterprise e-commerce solutions that are cloud based.
Magento is a developer of e-commerce platform solutions and e-commerce software.
The company provides smart e-commerce applications for brands, based on a unified APIs approach.
This digital agency helps lifestyle brands to launch, monitor, manage and scale their e-commerce channels.
The company helps design online businesses that match industry trends and customer needs.
16. Retailer Web Services
Retailer Web Services is a leading provider of e-commerce best software. It also helps independent retailers to build up their online store websites.
Shopify is a well-known brand on the e-commerce solutions market. They provide a multi-channel platform that is cloud based and caters to small and medium sized internet businesses.
SiteGround offers e-commerce hosting solutions that make it easy to install your online store. The company has good reputation, good server parameters and provides priority support for e-commerce site owners.
This is another provider of cloud based software that is customized to its clients. Their e-commerce platform includes a Configure-Price-Quote feature.
20. Symphony Commerce
Their complete service solution unites fulfillment, inventory, and store. Symphony Commerce’s platform helps brand sell more and save costs.