An introduction to e-commerce Software
The term e-commerce refers to the activity of buying or selling goods online or over the internet. e-commerce software is the engine behind the scenes of an online store, making it possible to easily manager inventory, add or remove products, calculate taxes and everything else required for managing a website and fulfilling orders.
e-commerce software simplifies intricate processes with a user-friendly interface that enables people with non-technical backgrounds to oversee an entire e-commerce operation.
|Pinnacle cart||$44.95/mo||Visit website|
|Shopify plus||–||Visit website|
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The most popular e-commerce Software products – the top ten
1. Wix is one of the easiest website builders on the market, packed with features, templates and design options. The sit building interface is intuitive, and there are loads of site gadgets available. Hundreds of templates are available for specific businesses, such as restaurants and photography, and for other uses. It also includes an integrated shopping cart and e-commerce capabilities.
Specific features include online storage for site assets, appealing video backgrounds, animation for titles, and mobile apps. In addition, there is a free account option, a gallery of third party widgets, and strong blogging and commerce features.
The platform allows users to create a storefront by simply customising and branding one of its professional designer-made templates. It is designed to move buyers down the sales funnel, and motivate them to shop for more. Wix supports direct payments, and lets users finalise their order without abandoning the platform, which is also equipped with shipping management facilities.
The developers behind the software have also announced the beta release of Wix Code, which lets developers, and novices, build dynamic web applications.
The only thing Wix requires for somebody to get started with the program is an email address.
2. Shopify is a web-based e-commerce platform that offers a mobile POS (point of sale) system. This enables users to manage their business and complete transactions in-store as well as at markets, pop-ups, and trade shows. The e-commerce platform enables retailers to sell online and reach their customers through mobile and social media channels.
The application features inventory management capabilities that can sync with an e-commerce store so that users can see their actual inventory in real-time. It also features store management functionality, such as reporting and analytics, staff management, order history, and customer management.
The e-commerce software facilitates setting up an online shop through Shopify’s website builder and blogging platform. Payment is managed through the shopping cart feature, which is backed by 70 payment gateways.
Shopify provides SEO, email marketing, social media integration and a discount code as part of its marketing module. The stock count can be tracked in real-time, and products can be delisted when they run out.
Shopify’s analytics module can be integrated with Google Analytics to track sales, visits and referrals.
3. 3dcart is a cloud-based e-commerce solution that helps businesses build online stores with built-in shipping and payment functionalities. They can create online stores using their own designs or pre-made website themes.
After businesses set up a store, they can create product catalogues by uploading images, product dimensions, and other related information to a centralised dashboard. Additionally, users can manage orders, track invoices and implement shipping charges using third-party integrations with accounting and drop shipping solutions.
3dcart allows businesses to promote their websites on search engines and social media channels. The solution integrates with Google AdWords, Facebook profile management, social search optimisation, and more.
It also offers a shopping cart solution, which helps companies build check-out pages and accept payments with a POS application for iPads. Additionally, businesses can use integrations with third party tools that range from email marketing solutions to warehouse management systems.
4. Pinnacle Cart is an all-in-one e-commerce platform that allows merchants with little or no technical skills to start promoting and selling their products. Users can add and edit products, manage orders, create promotions, and customise their website.
It offers an extensive range of built-in features including one page and guest checkout, multi-channel search engine listing, discounts and gift certificates, the creation of wish lists, inventory tracking and a range of mobile-responsive, customisable templates. In addition, Pinnacle Cart enables recurrent billing, and comes with extensive SEO functionality and reporting tools, including integration with Google Analytics and Google AdWords.
Admin features include unlimited administrative accounts, and restricted access and permissions. Pinnacle Cart integrates with over 30 payment gateways, including PayPal, Stripe, Sage Pay, and Worldpay.
5. Yotpo is a cloud-based customer content marketing platform which enables users to collect all types of user-generated content, and use it to build brands and manage the customer experience. It is aimed at e-commerce organisations of all kinds.
This integrated solution lets brands collate, curate, manage and respond to user-generated content from a single platform; it integrates with third-party rating systems like Google Seller Ratings, as well as Facebook and Twitter. These features help users monitor SEO rankings and social media channels.
Yotpo’s other functionality includes a number of content marketing features, such as email marketing, marketing automation and analytics, social marketing, search and mobile marketing.
It is available on a monthly subscription basis.
6. Jazva is a cloud-based e-commerce management solution with an array of functionalities for small to mid-size B2B and B2C retailers that operate in a variety of online marketplaces and ship their good from multiple warehouses, or fulfilment centres. The software is currently only available in the United States.
Jazva’s e-commerce suite offers a set of features for online sales. The platform’s capabilities cover multi-channel product management, listing management, listing management, order fulfilment, FBA (Fulfilment by Amazon), interactive reporting and analytics tools, inventory management and CRM.
The solution’s inventory management module offers kitting, bundling and virtual products that can be accommodated for a variety of business requirements. Users are able to customise as many tiers as needed for customer-specific pricing, tax, and shipping information.
7. Shopify Plus is a variation of the Shopify solution, offering an enterprise-level platform that is capable of supporting high volume merchants.
Shopify Plus is built to handle intense levels of traffic, and there is no limit to the sales volume, the number of products or the bandwidth. The solution allows businesses to sell online, instore with Shopify’s POS system, and on Facebook and in Pinterest. In addition, Shopify Plus can accept payment from over 70 different payment gateways, including PayPal and Bitcoin, allowing stores to sell in multiple regions, and in different languages.
Businesses have complete control over the look and feel of their websites, which allows them to define the layout, content and branding in any way that they want. In addition, Shopify Plus can enhance a store’s capabilities by offering thousands of professionally built apps.
8. Volusion is a scalable e-commerce and shopping cart platform which provides a host of tools for users to build a fully functioning online store. They can set hundreds of products, access mobile responsive themes, and offer subscription billing to customers. Additional features include mobile e-commerce, social media tools, automatic tax rates, eBay/Amazon integration, Deal of the Day feature, Customer Loyalty Plans, newsletters, and more.
Volusion caters to a broad range of industries, such as apparel, beauty and health, food and beverages, jewellery, automotive and electronics.
9. Brightpearl is a cloud-based omnichannel retail management platform which delivers automation, reduces cost, and provides superior results, enabling customers to manage their inventory, orders, purchasing, accounting, CRM (Customer Relationship Management), POS (Point of Sale), and order fulfilment in one platform.
The solution keeps every retail channel up-to-date in real-time, ensuring that organisations are not overselling or missing sales opportunities. Furthermore, it connects to online ecommerce retailers like Magento, Shopify, Amazon and eBay to help retailers centrally manage their omnichannel business.
Brightpearl enables companies to understand business profitability better through real-time reporting, enabled by the fact that all purchasing, inventory, and sales data is consolidated in one place.
10. WooCommerce is an e-commerce management plug-in for WordPress. It offers website management, order management, customer management, sales optimisation and cost calculation within a suite. It is designed for small and midsize businesses, and allows users to sell both physical as well as digital goods online.
WooCommerce features website management, which allows users to create e-commerce websites using customisable themes, product page layouts and check-out page designs. The product also features order management, which allows users to manage customer checkouts, refunds, and returns.
The solution features shipping cost and sales tax management, which allows users to calculate taxes based on shipping volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pick-up, local delivery, and shipping services.
Choosing the best e-commerce Software solutions
An important initial point to determine for any potential software acquirer is whether they need an e-commerce solution or a Shopping Cart application, as the terms are often interchangeable. Both products will help users launch, run and manage an online store, as well as process payments and work together with the rest of a company’s operations. The key differences are in their specific functions.
If a full-featured, all-in-one e-commerce solution is required, then e-commerce Software should be chosen. Such programs include website hosting and design, storefront set-up, payment processing, merchant tools, marketing, security, and everything else needed to build and grow an online business. Shopping cart software, on the other hand, is the best option if a user or company already has a website and simply needs a way to list products and services, and process payments. Unlike e-commerce software, shopping cart software often comes in the form of website plugins or extensions, and is often limited to helping users set up a virtual storefront and process payments, with some merchant tools provided.
Having made this distinction, and determined that an e-commerce solution is what is required, then the potential software acquirer can begin to narrow their search down, using criteria such as cost and budget, technical knowledge required, usability and flexibility, customer support provided by the vendor, and integration with other existing business systems.
Types of e-commerce Software solutions
e-commerce Software is typically categorised by method of deployment, with the main options being on premise or Saas (Software-as-a-service). There is also a distinction to be made between B2B (Business-to-Business) and B2C (Business-to-Customer) models.
e-commerce Software is a generic term to describe systems that make it possible for companies and individuals to sell products and services online via their website. Typically e-commerce software includes all they need to get started, such as product listing, client and order management, setting-up payment methods, design, and more.