YouTube has a billion unique viewers every month, which means that creating a channel for yourself or your business is a great marketing tool. However, to succeed on the platform you need viewers and followers.
Here are 12 tips on how to become popular on YouTube.
1. Add something new
There is so much great content already available on YouTube, that just making quality videos and posting them online is not enough to attract followers.
To become popular you need to put effort and creativity into your content, not only in terms of what you say but how to say it. Try and find something new to say and people will become interested and start to follow you.
2. Be authentic
Authenticity should be at the core of your every YouTube video. Studies have shown that brand authenticity can lead to higher ROI and stronger appeal. In fact, 91 percent of people value honesty above product utility and social prominence when it comes to driving consumer behaviour.
Creating authentic content can have several benefits:
- Producing videos will be quicker and easier. The less you need to “act” in front of the camera, the less likely you will need to over-produce your videos to achieve the desired tone.
- Your content will appear more passionate. If you create content about topics that you love, your passion will shine through. Viewers are more likely to respond to that type of enthusiasm with their own.
- It builds loyalty and trust. Authenticity will resonate with your audience, which is valuable in creating that all-important YouTube community.
3. Complete the description
Do not forget to complete the information on the description box. This is where you can freely state anything about the video. It will make viewers know more about the video before and after playing it. Giving complete information is not only professional, but it also lets viewers know that you are serious about what you are doing.
4. Create good thumbnails and titles
Well-designed thumbnails and titles can act like billboards for your YouTube channel. These elements can attract more fans to your videos, and make your content more appealing to advertisers. They can help viewers decide if they want to watch the video — and because people will know what to expect, your channel may experience a higher audience retention rate.
The importance of your thumbnails and titles cannot be overlooked; they play a crucial role in helping anyone to become a YouTube star. These two elements are typically the first things a potential viewer will see when browsing on YouTube. Together, they can build anticipation for your content while also communicating what is in your video.
Writing keyword-rich descriptions is an excellent way to convey valuable details and improve your discoverability on YouTube.
5. Embed your videos into your website
If you have a website or a blog that already has a following, then embed your YouTube videos on your website or post a link directing to your channel somewhere on your blog. Loyal followers share everything their favourite blogger posts, so it is best to let them have something to promote.
6. Find your niche
Whilst there are hundreds of thousands of videos available for view on YouTube, success is often found by those who tap into small but passionate communities.
Try and find a niche community that is rarely satisfied by traditional media. When viewers finally find a channel that caters to their unique interests, they respond with enthusiasm. That means more views, engagement and watch time for you.
Take time to identify the subjects about which you are passionate. Know your audience, target a niche following, and make the videos you enjoy creating.
7. Make an engaging introduction
Always make sure that your videos have an interesting and engaging introduction. A good introduction will capture attention and keep the viewer engaged in the video for longer. It also will effectively let your audience know who you are and what they can expect from the video.
8. Make sure your videos are of the right length
It is important that your videos are neither too long nor too short. Anything too long is unlikely to keep people’s watching because they have a short attention span, and their interest will quickly wane.
On the other hand, something too short will make viewers look for more, and, if you cannot provide it, they will find other channels that can.
9. Produce quality videos
Whilst the content of your videos might be interesting and thought provoking, if the video quality is poor, nobody will bother to watch it after more than a few seconds. Invest in a video camera to capture videos in HD. If your channel mainly uses graphics, use a video editing program recommended by professionals.
Whilst it takes a lot of practice and effort to make your videos look good, if you are going create moving pictures, you might as well do it in a visually-appealing way.
10. Promote your YouTube channel through other social media
You should actively promote your YouTube channels through other social media platforms, such as Facebook and Twitter. This will not only target your family and friends but also people in your friends’ circles. Let them promote you too.
Use hashtags to let users who might be interested in the kind of videos you produce easily find you.
11. Upload frequently
YouTube favours channels that upload all the time. If you want to get popular on YouTube then, make sure that you are uploading a few videos every week, perhaps as many as four to five. This will help YouTube favour your channel and will make you more popular.
In addition, try and post at the same time every day or week. This helps viewers and followers find you and also helps build a sense of anticipation.
12. Work on the video tags
Tags let your videos be categorised and appear on YouTube searches easily. Make sure that they are relevant to your video – do not just use popular tags such as famous artists’ names who are trending on YouTube.