YouTube is second only to Facebook in terms of social media engagement and popularity, with almost 5 billion videos watch each day, and daily visitors totalling 300 million. 3.25 billion hours of video are watched on the platform each month, with the average mobile viewing session lasting more than 40%.
With that sort of audience, YouTube is actually a great platform to promote your brand and drive traffic to your personal or business website, which, in turn, can increase potential sales.
Here are ten tips on how to drive YouTube traffic to your website:
1. Collaborate with other YouTube creators
By collaborating with other YouTube creators you can get additional help in promoting your videos and links. The following considerations need to be taken into account:
- Compatibility: The content that you and your collaborator come up with should complement both your YouTube channels. This will help you better reach out to their audience, and vice versa;
- Ideas: Collaboration ideas that will work for both audiences need to be thought up and agreed;and
- Mutual benefit: There needs to be clear benefits for both parties in undertaking such a collaboration.
2. Direct YouTube traffic from links within videos
Linking to your website from within your videos is an effective way to quickly drive YouTube traffic to it.
YouTube cards, which are interactive “panels” that slide in and out when a video is playing, are very useful tools in this respect.
To use YouTube Cards, you need to have your site associated with your channel. Once you have your channel associated and the Card set up, do not link it to your homepage. Instead, link to the page relevant to your video.
The more specific the link is, the more useful it will be to your viewers.
3. Get people to click your links
Even after links have been spread throughout your YouTube channel, you still need to get the audience to click them. Provide a good lead into the link by giving a short explanation of where the link lands to, and what the viewers are getting. This will encourage them to check the links for further information.
You can also create these lead-ins from within your videos. Actively mention the links that are included in the video. You can also use directional cues to guide viewers to where the links are on the video page.
4. Get your audience to share your videos
Encouraging your audience to share your YouTube videos on social media also increase its reach and make your links more visible.
The ultimate aim is to get your YouTube audience to become brand ambassadors who will promote your videos and links on their own.
5. Linking in the comments section
Another good place to post website links is in the comment section. You can use it to respond to viewer questions and inquiries, and direct them to the pages where they can find answers. You can do this for both your own videos, and for other videos on which you will be commenting.
Provide a commentary to accompany these links. People need information on where the link will lead before they will click it.
It should be noted that this technique should not be overused, however, as excessive posting of links can get you tagged as a spammer and penalised.
6. Link your YouTube videos and channel to your website
Strategically positioning your links in your videos and channel will help encourage people to click on them, placing each of your website links in the spots where the audience is most likely to check them.
Your video description is a popular spot to place links since it is where viewers look when they want to know more after watching your video. Place your link near the beginning of your description, preferably on the first line
Another place where you can display links is in the channel header. This is a good spot to link to your homepage, as it is the most prominent section of your channel and makes for great branding.
7. Optimise your branding
Your YouTube’s branding should match that of your website. That association will convince your viewers that they will get the same brand experience that they got from your channel and reward them for clicking.
8. Optimise your videos
Optimising your videos also helps in making them and your links more visible in the search engines. Use the keywords that relate to both your videos and website links to ensure that both appear in the search results. When incorporating keywords into your video and channel text, make sure that the latter blends well into the former.
9. Spread your videos and links
When posting your YouTube videos on other social media sites, do not just provide the link “as is” but provide a short introductory text that will help your audience understand what the video is all about. Creating teaser clips and images prior to the release of a video will get more people tuning in by the time that it is actually posted.
10. Use Influencers
Enlisting the help of the right influencers can also bring your YouTube videos and links to a larger audience.
When reaching out to influencers for promotions, consider how your video content and website would be of value to them. Unless they have a clear idea of what your YouTube channel and website can bring to their audience, they are unlikely to want to assist you, so work out a “value proposition” for them first.