Driving Facebook traffic to your blog and website is essential if marketing efforts are to succeed. Regardless of the quality of the articles you write, without readers or an audience, your marketing efforts have failed.
Here are 10 effective ways you can use Facebook to drive traffic to your blog.
1. Ask interesting questions
Why ask questions? The simple answer is because they naturally invoke a response. Use questions to generate click through actions from your Fans. Make your questions witty, short and intriguing. Keep your readership in mind, and always make sure your question relates back to your blog article.
There are many types of questions you can ask, from fill-in-the-blank, trivia, personal views, etc.
2. Use Prominent Images
Facebook posts that include images get around 120% more engagement than posts with no photos. Make your images prominent, and you will get lots more Facebook likes, shares, comments – and click throughs. To create a full-sized image Facebook post, upload the image directly. Link to your blog post in your text update. Use a shortened link such as a bit.ly to keep your post text looking cleaner.
3. Share some relevant quotes
There are two ways to share quotes on Facebook. The first is to inject as many “sound bites” in your blog as you can, and then use these in your Facebook posts. The alternative is to research interesting sentences from famous personalities or characters from history, and use them in your posts. You can even use the quotes as a prompt when writing an article. Remember to choose posts that are relevant and capture the essence of your blog.
4. Skip the blog link
There’s no need to keep the link in the text of your post (unless you are posting a full sized image). This is because Facebook automatically copies the title and preview of the page, making the link superfluous. The image and summary of your article that gets migrated to Facebook is also clickable and will bring followers to your blog page, so get rid of the link and leave the page cleaner and less cluttered.
5. Share other blogs
Sharing other people’s blog content can be an effective strategy because it sends the message that you are not solely focused on your own business, or trying to market your own products. Not only does this keep your content varied and expand its range, but it also improves the trust in your business and brand. You can share the contents of your fans, industry leaders, and reputable sources similar to yours, although you should try and keep the posts relevant to your own blog though.
The advantage of this strategy is that it does not require too much preparation; choose an interesting post from one of your subscriptions, or select a blog on a trending topic and post it on your Facebook page, with a link to your own blog.
6. Optimise other places on Facebook to add links to your blog
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting. Use your About page to direct people to different areas of your website. Consider adding links in your photo descriptions, and use custom tabs with links to your website. Also, do not forget your own personal profile when considering how you can drive more traffic to your website. Make sure you are sharing your blog posts to your personal profile and optimise your own About section with links.
7. Create a community
Social media is not just about staying in touch with family and friends, it is also about creating a community of people with shared interests and values, and businesses are beginning to take advantage of this. Your Facebook followers are also a potential audience for your blog, so how do you make them feel you are valued? The best way is to communicate with them.
Facebook makes this easy by enabling conversations to be created, both directly and via the comments. Building a community will also help you gauge which topics to discuss or which articles to write for your blog. When followers send your questions, try and answer them through your blog. Give them content that they feel they can trust, created in such a way that it was written with them in mind.
8. Share Lifestyle or “How-To” Blog Articles
Generally, Facebook Fans do not just want your product or service. They are also looking for tips to enrich their lives as well. That is why lifestyle and “how-to” posts get more engagement than any other type of article or topic. Furthermore, such posts tend to be more concise and easier to digest than long reads.
From a marketing perspective this presents an opportunity, if you can use your blog to demonstrate how using your product or service will make readers lives easier or better.
9. Hosts Contests on Your Blog and Website
Generate Facebook traffic to your blog by publishing interactive content, like contests. Then promote your contest by posting it on your Facebook Page.
This enables Fans to engage with you, and many businesses cater to this by hosting Facebook contests. Make your contest easy to share on social media, so that your followers can also share them with their friends.
10. Embed Short Vlogs
Making a video has never been easier – you can even make one and edit it using your smartphone. Create a short Instagram video to show your readers the essence of your blog article. Then embed the video on your Facebook Page. By embedding the video, your Fans can get a taste of what your article is about without leaving the site. If your video is enticing enough, your Fans will engage with your post, and click through to your blog article.